Creative Director – Brand

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Define and enhance the visual identity system for Robots & Pencils.

• Create and document brand guidelines, standards, and usage protocols.

• Develop scalable design systems and templates for consistent execution.

• Outline system boundaries for brand expression across digital, print, presentations, and motion media.

• Identify inconsistencies, gaps, and risks in current brand implementation.

• Create a clear roadmap for the evolution of the brand system in alignment with company growth.

• Serve as the final approval authority for all outgoing brand materials.

• Implement structured intake, prioritization, and review workflows.

• Ensure visual consistency across all external-facing assets.

• Elevate craft standards throughout the organization by setting clear expectations and providing feedback.

• Minimize ad hoc design tasks and delivery interruptions through improved systems.

• Lead high-visibility marketing, growth, and business development initiatives.

• Transform brand strategy into tangible visual outcomes.

• Offer creative direction across digital, social, presentation, video, and print mediums.

• Ensure that every external interaction reinforces brand clarity and credibility.

• Oversee third-party vendors for video, motion, and print production.

• Provide clear creative direction, briefs, and quality assurance.

• Assess vendor output against established brand standards and expectations.

• Build reliable production partnerships that can scale with the business.

• Define the operational model for the Brand Experience function.

• Recognize future hiring needs and role specifications.

• Recruit, mentor, and lead future contributors to the brand.

• Create sustainable processes that enable brand quality to scale with growth.

• Hands-on experience in motion or video creation is advantageous, though not mandatory.

⛳️ Requirements

• Extensive expertise in visual identity systems, brand architecture, and governance.

• Demonstrated experience leading brand initiatives within a consultancy, agency, or growing organization.

• A portfolio showcasing system-level brand thinking beyond mere execution.

• Experience managing external creative and production vendors.

• Comfort and confidence in engaging with executive stakeholders and senior leadership.

• Strong operational discipline with the ability to create structure from ambiguity.

• A high ownership mindset, capable of both leading and executing tasks.

• Experience in motion design or video production is a plus.

• Experience in establishing internal brand teams from scratch is also a plus.

🏝️ Benefits

• Health insurance.

• Retirement plans.

• Paid time off.

• Flexible work arrangements.

• Professional development.