Country Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Assume complete responsibility for the GEO’s P&L and overall market performance, reporting directly to the CEO/COO.

• Establish and enhance the brand's presence in the target market, whether by creating it from the ground up or by improving an existing framework.

• Oversee and manage local operations encompassing traffic acquisition, product localization, payments, CRM, VIP, support, partnerships, and reputation management.

• Perform audits on core metrics, domains, payment infrastructure, affiliate setups, and operational processes.

• Propel user acquisition efforts with a strong emphasis on affiliate traffic and achieving FTD growth targets.

• Supervise CRM and retention strategies, including reactivation campaigns and local communication channels.

• Create and oversee VIP programs aimed at boosting GGR contributions from VIP players.

• Ensure that customer support performance aligns with established SLA, FRT, CSAT, and FCR benchmarks.

• Coordinate local partnerships, influencer collaborations, media strategies, and brand positioning initiatives.

• Recruit, onboard, and manage local teams while assessing operational efficiency and employee engagement.

• Keep track of market competition and generate regular competitive intelligence reports.

• Lead reputation management efforts, including monitoring review platforms and coordinating crisis responses.

• Collaborate closely with HQ functions, including Product, CRM, Finance, Legal, and Tech teams.

• Monitor and optimize essential business KPIs such as FTD, LTV/CAC, retention, NGR, VIP share, payment uptime, support CSAT, and brand sentiment.

⛳️ Requirements

• A minimum of 3 years of experience in the iGaming sector, focusing on affiliate, traffic, product, or country operations.

• Strong comprehension of .com economics, encompassing CAC, LTV, NGR, and affiliate revenue share models.

• Proven experience in launching and scaling operations in one of the following markets: Europe, Turkey, or Canada.

• Familiarity with PSP/payment infrastructure in offshore verticals.

• Experience in building and managing local teams, including hiring, onboarding, and KPI oversight.

• A robust analytical mindset with the capability to work with dashboards and formulate actionable hypotheses.

• Knowledge of CPA/revshare mechanics and affiliate tracking platforms such as Affise, Tune, Cellxpert, etc.

• Language proficiency: Upper-intermediate level of English.

• Experience collaborating with streamers and influencers within the iGaming industry.

• Understanding of crypto payments and on-ramp solutions (desirable).

• Familiarity with Responsible Gaming and compliance processes (desirable).

• User-level knowledge of BI tools such as Tableau, Looker, or Power BI (desirable).

• Experience in crisis communications and managing review platforms (desirable).

🏝️ Benefits

• Direct collaboration with the CEO/COO and expedited decision-making processes.

• Complete ownership of the GEO, including P&L, team management, and strategic direction.

• Allocated budgets for affiliates, influencers, and infrastructure, coupled with a high degree of autonomy.

• Support from seasoned central office teams across Product, CRM, Finance, Legal, and Tech.

• Transparent KPIs and clearly defined growth phases.

• Fully remote work environment with a flexible schedule.