Copywriter

This is a fully remote position, open to applicants anywhere in the world.

📋 Description

• Take ownership of and continuously update Worldpackers' voice and tone guide, incorporating nuances from the EN/ES/PT-BR markets.

• Conduct the six-question on-brand evaluation for all copy prior to publication.

• Assist in the monthly brand drift review.

• Create landing page, campaign, and product copy for Membership, Group Trips, and Epic Trips.

• Collaborate with the Brand & Community Lead on copy for the Epic Trips launch.

• Provide on-brand, conversion-focused copy for new product and feature launches.

• Ensure launch communications accurately reflect real scarcity, including deposits, dates, and available spots.

• Produce on-brand copy for Social Media, CRM/Lifecycle, and additional business areas without directly managing those channels.

• Work alongside the SEO & GEO Specialist to develop organic content copy.

• Partner with the Video & Content Producer to ensure alignment between copy and visuals for cohesive content.

⛳️ Requirements

• 3–5 years of experience in brand or content marketing copywriting.

• Ideally, experience in writing for multiple audience segments within a single brand.

• Proven ability to craft both engaging social media captions and persuasive landing pages.

• Fluent in English with outstanding written and verbal communication skills.

• Capable of quickly accepting and integrating editorial feedback.

• Able to work independently from the outset and deliver results at full capacity without a ramp-up period.

• Proactive, eager, and modest in approach.

• A strong passion for travel and fostering human connections.

• Comfortable navigating ambiguity and rapid iteration within a remote startup setting.

• Nice to have: proficiency in Spanish, French, Italian, German, and/or Portuguese.

• Nice to have: experience in writing for subscription, marketplace, or membership-driven products.

• Nice to have: foundational knowledge of SEO copywriting, including on-page optimization and keyword-conscious writing.

🏝️ Benefits

• Fully remote work setup.

• Opportunity to engage with a diverse, global community.

• Meaningful work that supports transformative travel, personal development, cultural exchange, and sustainability.

• A respectful, inclusive, collaborative, and continuous-learning environment.