Copywriter

This is a fully remote position, open to applicants in Poland.

📋 Description

• Create engaging and innovative copy for both organic and paid platforms, such as social media, PPC, SEO, print and digital campaigns, as well as email sequences.

• Maintain consistency in tone, style, and voice across various platforms and institutions.

• Leverage technology and AI tools to improve the copywriting process while ensuring human creativity is applied as needed.

• Align written content with the company's objectives and marketing strategies.

• Stay updated on content and copywriting trends and integrate best practices.

• Collaborate with marketing teams to uphold a content calendar.

• Ensure that content reflects values of diversity, equity, and inclusion.

• Participate in regular content audits and suggest enhancements based on metrics and analysis.

• Assist in managing relationships with internal brand partners.

• Uphold quality control, brand consistency, and produce error-free copy.

• Perform additional tasks as assigned by the line manager.

• Adhere to Group values, code of conduct, equality and diversity, health and safety, and safeguarding policies.

⛳️ Requirements

• Bachelor’s degree or equivalent professional experience.

• Extensive (5+ years) background in creative copywriting across various channels, including social media, PPC, SEO, content marketing, and PR.

• Proven experience (2+ years) in a collaborative team environment.

• Strong research and analytical abilities.

• Familiarity with emerging technologies affecting copywriting, such as generative AI, automation tools, and data analytics.

• Excellent project management capabilities.

• Outstanding communication and interpersonal skills.

• Demonstrated experience working cooperatively with an international team.

• Strong problem-solving abilities along with strategic and creative thinking.

• Proficiency in Microsoft Office, especially Word and PowerPoint.

• Fluent in English with exceptional writing and editing skills.

• A portfolio showcasing writing capabilities and creative talents.

• A demonstrated enthusiasm for the educational sector.

• Experience with SEO tools like SEMRush and Ahrefs.

• Familiarity with social media management platforms such as Buffer and Hootsuite.

• Experience using content management systems like WordPress.

• Background in digital marketing, encompassing SEO, social media advertising, and content marketing.

• A digital marketing qualification is preferred.

• A writing qualification is advantageous.

🏝️ Benefits

• Fully remote work setup.

• Consultancy agreement.

• Equal opportunities employer.