Content Writer – Dayshift

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Develop and implement content strategies driven by SEO and AEO that align with business goals.

• Identify high-intent search queries, prompts, and topics pertinent to each business unit.

• Create content aimed at ranking well in both traditional search engines and AI-generated responses.

• Write and optimize landing pages for various divisions (solids, liquids, consulting, managed services).

• Organize content to enhance rankings, engagement, and conversion rates (including clear headings, schema-aware formatting, FAQs, etc.).

• Regularly update and refine existing content to boost performance.

• Generate content that targets conversational queries and AI search prompts.

• Structure responses to increase the chances of being featured in AI tools.

• Establish topical authority through clustered content and effective internal linking strategies.

• Produce high-quality blogs, articles, and educational materials that address industry pain points.

• Create social media content to enhance brand awareness and distribution.

• Translate complex waste service concepts into clear, engaging, and commercially relevant content.

• Collaborate across multiple business units, customizing tone, messaging, and positioning for each division.

• Maintain brand voice consistency while acknowledging variations between service lines.

• Work with internal stakeholders to gather technical knowledge and project insights.

• Support content creation with basic design assets using Adobe Suite and/or Canva.

• Create simple visual content (such as social posts, blog graphics, diagrams) to enhance engagement.

• Ensure adherence to brand guidelines across all visual outputs.

• Collaborate closely with the Group Marketing Manager to prioritize content initiatives.

• Participate in daily check-ins to align on priorities, output, and performance metrics.

• Work with sales and operational teams to identify content opportunities linked to genuine customer demand.

• Monitor content performance metrics (traffic, rankings, engagement, conversions).

• Continuously refine content based on performance data and insights.

• Identify content coverage gaps and proactively propose new opportunities.

⛳️ Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, or a related discipline.

• Proven track record in SEO-focused content writing (B2B experience preferred).

• Experience in creating structured, search-optimized content that ranks and converts.

• Familiarity with AEO (Answer Engine Optimisation) or a strong understanding of AI-driven search behavior.

• Exceptional ability to write clear, structured, and authoritative content.

• Capability to simplify technical or industrial topics into accessible language.

• Experience with keyword research and understanding of search intent.

• Knowledge of on-page SEO best practices.

• Skills in content structuring for search and AI visibility.

• Proficiency in Canva is essential.

• Experience with Adobe Creative Suite is highly beneficial.

• Ability to produce clean, on-brand supporting visuals.

• Familiarity with CMS platforms (e.g., WordPress or similar).

• Experience with SEO tools (e.g., Ahrefs, SEMrush, Surfer or equivalents).

• Comfortable navigating structured content workflows and shared drives.

• Highly organized with the ability to manage multiple content streams across divisions.

• Able to thrive in a fast-paced, multi-entity environment.

• Capable of following direction while also proactively identifying opportunities.

• Strong written and verbal communication skills in English.

• Confident when working with technical stakeholders to extract information.

• Ability to align with marketing leadership and execute against the established strategy.

🏝️ Benefits

• Work from home.

• Monday to Friday: 5:00 PM – 2:00 AM PHT (*adjustments will be made for daylight saving time*).

• Health maintenance organization (HMO) coverage with one free dependent and medical reimbursements.

• Government-mandated benefits.

• Work-from-home allowances.

• Opportunities to collaborate with leading companies in Australia and beyond.

• Training programs for career development.

• Engaging company outings, team activities, and wellness sessions.

• Supportive and inclusive company culture.

• Dedicated managers focused on your growth and success.