Content Writer

This is a fully remote position, open to applicants in United States.

📋 Description

• Create, edit, and refine content across various platforms, including website text, blog articles, member newsletters, social media, email campaigns, and marketing materials.

• Develop communications aimed at members that clarify benefits, care programs, and health plan features using straightforward, accessible language.

• Generate content targeted at providers and brokers that clearly conveys Harbor Health's value proposition as both a payvider and ACO partner.

• Work alongside clinical and operations teams to accurately depict Harbor's care model, HEDIS initiatives, and population health programs.

• Convert regulatory and compliance-driven content (such as CMS/TDI requirements) into formats that are friendly for members, including EOBs, plan documents, and FAQs.

• Uphold and evolve Harbor's brand voice and editorial guidelines across all content types.

• Contribute to the SEO strategy by creating optimized content that boosts organic traffic and member engagement.

• Oversee multiple content projects simultaneously, adhering to deadlines in a fast-paced startup environment.

• Collaborate with the Creative Director and design team to ensure that content and visual elements are unified and on-brand.

• Monitor content performance metrics and integrate insights to continually enhance effectiveness.

• Assist in developing a content library and knowledge base for both internal and external use.

⛳️ Requirements

• Over 5 years of professional writing experience, with a portfolio showcasing a variety of formats (digital, long-form, and/or marketing copy).

• Experience in writing within the healthcare, health insurance, or health-tech sectors.

• Strong understanding of plain-language writing principles for consumer audiences.

• Capability to simplify complex, technical, or regulatory information into clear and engaging content.

• Exceptional editing and proofreading abilities; keen attention to detail.

• Proficient in managing multiple projects simultaneously and adapting swiftly in a startup setting.

• Knowledgeable in content management systems and digital publishing tools.

• Familiarity with value-based care, ACO structures, Medicaid/Medicare, or managed care concepts (preferred).

• Experience writing for both B2C (member) and B2B (provider, broker) audiences within the same organization (preferred).

• Understand SEO best practices and content performance measurement (preferred).

• Experience with email marketing platforms such as Mailchimp, HubSpot, or similar (preferred).

• Bachelor's degree in Communications, Journalism, English, Marketing, or a related field (preferred, not mandatory).

• Bilingual in English and Spanish — a significant advantage given Harbor's Texas member demographic (preferred).

• Background in startup or early-stage healthcare organizations (preferred).

🏝️ Benefits

• Opportunity to influence how Harbor Health communicates its narrative — encompassing member education, plan marketing, and community engagement — at a pivotal moment in the organization's growth.

• A collaborative and dynamic work environment.

• An organization composed of individuals who are dedicated to transforming the healthcare landscape.

• Competitive salary and comprehensive benefits package.

• Opportunities for professional development and career advancement.

• A transparent and distinctive organizational culture.