Content Marketing Lead

This is a fully remote position, open to applicants in Germany.

📋 Description

• Take charge of finmid's content strategy and calendar focused on top-of-funnel initiatives, with short-form videos led by the founder on LinkedIn as the primary channel.

• Create short videos from start to finish: conceptualize, script, film, edit, and publish — showcasing authentic content with real individuals rather than polished corporate advertisements.

• Serve as producer and ghostwriter for our founders: draw out insights, refine perspectives, and write in their distinctive voice.

• Transform customer and partner narratives into content that illustrates how embedded financing propels economic growth for SMEs.

• Adapt all materials into website content and resources utilized by our sales team for cold outreach: including case studies, one-pagers, and video snippets.

• Manage public relations related to the founders and our partnerships: oversee partnership announcements, pitch and secure podcast and article features, prepare for appearances, repurpose the content produced, and coordinate with external agencies as we grow.

• Work alongside our designer, who oversees finmid's branding, to ensure that all materials you produce are sharp and consistent with our brand identity.

• Link content efforts to revenue: integrate attribution into our CRM and report on the elements that effectively drive pipeline.

⛳️ Requirements

• A minimum of 4 years of experience in content creation for B2B audiences; experience in fintech, SaaS, or financial services is advantageous.

• A portfolio showcasing short-form videos you have personally filmed and edited that have achieved notable engagement — preferably on LinkedIn, or on platforms such as TikTok, YouTube, or Instagram.

• Experience in producing or ghostwriting for a founder or high-level executive.

• Excellent writing and storytelling skills in English: capable of simplifying complex products without oversimplifying.

• Comfortable being on camera and, when necessary, in front of it.

• A performance-focused mindset: you monitor effectiveness, develop hypotheses, and iterate; experience with CRM tools (e.g., HubSpot) is a plus.

• Sound judgment regarding content in a regulated industry — you know when to involve legal counsel.

• A disciplined approach to delivering work: you maintain a consistent schedule without needing management oversight.

• Located in Berlin or able to visit frequently, as filming with the founders is a weekly responsibility.

🏝️ Benefits

• We consider ourselves “distributed first” (i.e., work from anywhere) but also provide a beautiful office in Berlin for those who prefer an in-person setting.

• We offer flexibility and support for whatever you need to maximize your productivity.

• Home office stipend provided.

• 30 days of paid time off.

• Meaningful equity participation.

• An open-minded and transparent culture that fosters regular gatherings (e.g., All Hands, Brown Bag Lunch, Offsites).