Content Marketing, Campaigns Manager

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Strategizing and executing content-driven marketing campaigns from inception to implementation.

• Developing and refining content across various formats, such as articles, guides, LinkedIn posts, landing pages, email nurture sequences, and proof-point materials.

• Organizing webinars as a part of the broader campaign initiative, including defining topics, creating agendas, preparing speaker briefs, writing promotional content, generating supporting materials, and crafting follow-up content.

• Collaborating closely with the Head of Marketing Communications on brand strategy, positioning, elevating profiles, and building reputation priorities.

• Partnering with the Senior Marketing Manager – Client Growth to ensure campaigns enhance client engagement, activate accounts, and generate new business opportunities.

• Translating legal expertise and subject matter insights into clear, valuable, and commercially relevant content.

• Developing client stories, case studies, and proof-point materials.

• Working with digital, PR, client growth, account management, business development, and legal teams to maximize campaign effectiveness.

• Responsibly utilizing AI and modern marketing tools to enhance efficiency and scalability while preserving quality, adherence to house style, and editorial standards.

• Briefing and overseeing suppliers as needed.

• Monitoring campaign execution and performance to facilitate continuous improvement.

⛳️ Requirements

• Experience in B2B content marketing with demonstrable commercial impact for specified audiences.

• Ability to create content that drives demand generation, enhances client engagement, influences lead generation, or impacts pipeline.

• Proficiency in campaign planning and execution.

• Skills in copywriting, editing, and editorial strategy.

• Expertise in thought leadership and long-form content creation.

• Experience in webinar planning, production, and marketing.

• Capability in crafting LinkedIn and executive profile content.

• Familiarity with email nurture campaigns and marketing automation.

• Experience in developing client stories, case studies, or proof-point content.

• Knowledge of AI-assisted content creation and workflow optimization.

• Skills in planning, scripting, producing, or repurposing video content.

• Experience working with freelance designers, editors, and content creators to bring campaigns to fruition.

🏝️ Benefits

• 33 days of holiday, inclusive of public holidays.

• Option to purchase up to 5 additional holiday days per year.

• Private healthcare coverage.

• Death in service benefit.

• Access to our electric car scheme.