Content Marketeer – Content Marketing Manager B2B, Content Strategy, Thought Leadership

This is a fully remote position, open to applicants in Germany.

📋 Description

• In the capacity of a Content Marketing Manager B2B, you will share the responsibility for developing the content strategy while playing a pivotal role in how the Ignite Group conveys its expertise, insights, and overall impact.

• Your role involves creating and overseeing high-quality B2B content that bolsters our brand positioning, enhances thought leadership, and drives lead generation.

• You will convert intricate, knowledge-based subjects into clear, engaging content tailored for decision-makers, innovators, and relevant stakeholders.

• This position merges strategic oversight with practical execution: you will craft compelling content personally, guide others in their efforts, and ensure consistency, clarity, and impact across all communication channels.

• You will define and execute the content strategy in alignment with brand and marketing goals.

• You will take ownership of core narratives, messaging, and tone of voice across various markets and throughout the customer journey.

• Your responsibilities will include creating and managing content and copy across all platforms, including websites, campaigns, and thought leadership initiatives.

• You will collaborate with consultants and senior leaders to develop thought leadership content.

• You will empower consultants and leaders to serve as content authors and brand ambassadors.

• Your role will involve managing social media content, particularly focusing on LinkedIn.

• You will establish content KPIs and optimize strategies based on performance analytics.

• You will ensure content aligns with SEO, GEO, and demand-generation initiatives.

⛳️ Requirements

• A minimum of 5 years of experience in B2B content marketing, communications, or a related field.

• Demonstrated experience in owning and executing content strategies within a complex, knowledge-driven environment.

• Strong background in thought leadership, social media strategy, and content performance evaluation.

• Exceptional writing and editorial capabilities in both German and English.

• A strategic thinker with a practical, hands-on approach.

• Excellent stakeholder management skills and a consultative working style.

• Preferred: experience in innovation, technology, consulting, or grants/funding.

• Experience in international or cross-border organizations is a plus.

🏝️ Benefits

• A senior role that offers genuine influence over brand positioning and thought leadership.

• Opportunity for close collaboration with executive management and highly specialized consultants.

• A hybrid working model and flexible working hours.

• Competitive salary and benefits package.

• The chance to contribute to shaping European thought leadership in innovation and funding.

• Engage with topics that hold societal and economic significance.