
Content Lead – Social Media, Ads
Posted May 25

Posted May 25
This is a fully remote position, open to applicants in Malaysia.
• Design and implement a comprehensive content strategy for Social Media.
• Produce engaging content that captivates our audience.
• Aggressively increase our follower base.
• Boost sales through organic content and compelling storytelling.
• Supply our Paid Ads team with ample creative assets for testing and iteration.
• Be the driving force behind our Branding Strategy.
• Conduct monthly audits of content performance.
• Demonstrated success with other brands.
• A strategic thinker who has successfully built audiences and generated revenue through content—beyond merely increasing follower numbers.
• Deep understanding of the elements that make short-form videos effective, particularly on TikTok.
• Experience in creating brand voice, content pillars, and repeatable content frameworks from the ground up.
• Proficiency in writing engaging hooks, scripts, and creative briefs that can be executed by a producer with minimal guidance.
• High degree of autonomy and decision-making authority.
• Potential for advancement to Country Manager in Malaysia.
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