Content Lead – Social Media, Ads

This is a fully remote position, open to applicants in Malaysia.

📋 Description

• Design and implement a comprehensive content strategy for Social Media.

• Produce engaging content that captivates our audience.

• Aggressively increase our follower base.

• Boost sales through organic content and compelling storytelling.

• Supply our Paid Ads team with ample creative assets for testing and iteration.

• Be the driving force behind our Branding Strategy.

• Conduct monthly audits of content performance.

⛳️ Requirements

• Demonstrated success with other brands.

• A strategic thinker who has successfully built audiences and generated revenue through content—beyond merely increasing follower numbers.

• Deep understanding of the elements that make short-form videos effective, particularly on TikTok.

• Experience in creating brand voice, content pillars, and repeatable content frameworks from the ground up.

• Proficiency in writing engaging hooks, scripts, and creative briefs that can be executed by a producer with minimal guidance.

🏝️ Benefits

• High degree of autonomy and decision-making authority.

• Potential for advancement to Country Manager in Malaysia.