Consumer Insights Researcher

This is a fully remote position, open to applicants in Alabama, +36 more states.

📋 Description

• Implement a cohesive segmentation and persona framework while promoting its adoption among the Marketing, Product, and Subscription teams, enhancing the internal assessment of "understanding our target audience" compared to the baseline.

• Conduct strategic studies aimed at uncovering significant opportunities in pricing, content, and product strategy.

• Carry out mixed-method research initiatives — both quantitative and qualitative — to tackle essential business inquiries and shape strategy.

• Facilitate research execution on a global scale, ensuring the accuracy and consistency of data while considering regional and cultural variations.

• Utilize descriptive and multivariate analytical techniques, such as regression, factor, and cluster analysis, to interpret data.

⛳️ Requirements

• A Bachelor’s degree in Marketing, Statistics, Psychology, Sociology, or a related discipline.

• 3 to 5 years of experience in mixed-methods research, consumer insights, or an associated field.

• Strong capabilities in both quantitative and qualitative research methodologies.

• Expertise in data storytelling and the ability to convert analysis into actionable business strategies.

• Highly organized, self-driven, and adept at handling multiple projects in a dynamic environment.

• Exceptional analytical, communication, and presentation abilities.

• Knowledge of qualitative research tools and techniques, including thematic and ethnographic analysis.

• Proficiency in Qualtrics, particularly in design, automation, and dashboard functionalities.

• Must be authorized to work in the United States without the need for sponsorship.

🏝️ Benefits

• Health insurance

• 401(k) matching

• Flexible working hours

• Paid time off