Client Strategy Lead

This is a fully remote position, open to applicants in Canada.

📋 Description

• Spearhead the creation of integrated marketing strategies that unify digital, experiential, retail, social, content, and brand initiatives into cohesive campaigns aimed at achieving measurable business outcomes.

• Convert client business objectives into well-defined strategic direction, actionable campaign plans, audience frameworks, and messaging platforms.

• Comprehend the interplay between online and offline marketing channels, crafting strategies that foster connected customer experiences across both real-life and digital touchpoints.

• Execute market research, consumer insight analysis, trend monitoring, and competitive assessments to identify opportunities and enhance strategic recommendations.

• Collaborate closely with Creative, Account, Digital, and Production teams to ensure consistent strategic thinking from ideation through to execution.

• Establish campaign measurement frameworks, KPIs, and reporting methodologies focused on performance, conversion, engagement, and business impact rather than vanity metrics.

• Evaluate campaign and program performance across various channels, pinpointing insights, optimization opportunities, and future recommendations for clients.

• Engage in and lead client working sessions, presentations, brainstorming sessions, and strategic planning with confidence and clarity.

• Contribute to new business initiatives including pitch strategy, campaign concepts, strategic positioning, and proposal development.

• Discover opportunities to enhance and solidify client relationships through proactive strategic thinking and innovative marketing solutions.

• Remain updated on shifting consumer behaviors, digital trends, platform modifications, retail dynamics, and experiential marketing innovations to keep clients ahead of the competition.

• Exhibit a problem-solving attitude, strong communication skills, and the ability to bridge high-level strategy with practical execution.

⛳️ Requirements

• Post-secondary education in business or marketing.

• 3–6 years of experience in a marketing strategy or a related role (agency experience preferred).

• Strong understanding of integrated marketing across digital, experiential, and brand channels.

• An entrepreneurial mindset.

• Ability to balance creative thinking with data-driven decision-making.

• Excellent communication and collaboration skills while working across multiple teams.

• Strong organizational and project management skills with the capability to manage multiple priorities.

• Proven ability to develop insights and translate them into actionable marketing strategies.

• Experience in working with campaign KPIs, reporting, and optimization.

• Familiarity with retail, automotive, or consumer product categories is a plus.

• Experience with paid media, CRM, or performance marketing is advantageous.

🏝️ Benefits

• Competitive salary and a comprehensive benefits package.

• Opportunities for professional development and career advancement.

• Flexible work environment (remote, with select in-office opportunities based on location).