Channel Marketing Specialist

This is a fully remote position, open to applicants in Canada.

📋 Description

• Serve as the main marketing collaborator for Canada, working closely with sales, regional marketing, and operations teams.

• Formulate market-specific strategies and plans that align with both regional and global business goals.

• Utilize a deep understanding of the Canadian market to guide prioritization, planning, and recommendations.

• Oversee the comprehensive execution of integrated marketing campaigns across various channels (e.g., retail, e-commerce, digital, events, and campaigns).

• Optimize the return on investment from marketing development funds (MDF) in alignment with IMP objectives.

• Modify and tailor regional/global marketing initiatives to enhance their effectiveness in the Canadian landscape.

• Manage multiple simultaneous projects, effectively balancing strategic goals with operational execution.

• Establish key performance indicators (KPIs) and success metrics for marketing initiatives in Canada.

• Examine performance data, recognize trends, and leverage insights to refine plans.

• Deliver market updates, best practices, recommendations, and innovative ideas to leadership.

⛳️ Requirements

• Bachelor's degree in Marketing, Business Administration, or a related discipline; an MBA or advanced degree in Marketing is preferred.

• 6-8+ years of experience in channel marketing or a similar field, ideally within the technology sector.

• Comprehensive understanding of the Canadian market, including retail, e-commerce, and distribution channels.

• Exceptional communication and interpersonal skills, capable of fostering relationships at all organizational levels.

• Prior experience in supporting product launches or integrated go-to-market strategies.

• Strong analytical and strategic thinking skills.

• Proficiency in both English and French is required.

• Experience in a global or regional marketing environment.

• Demonstrated success in creating effective channel marketing programs.

• Willingness to travel within Canada and the USA as necessary for partner meetings and events.

🏝️ Benefits

• Health insurance.

• Equal opportunity and non-discrimination policy.

• Commitment to diversity and inclusion.