Channel Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Spearhead the creation and implementation of co-op programs along with all sales enablement marketing initiatives.

• Develop scalable strategies that empower sales teams and enhance the partner network.

• Manage the complete lifecycle of co-op marketing—overseeing budgets, guidelines, and partner engagement.

• Collaborate with internal stakeholders across marketing, product, and sales departments.

• Design, oversee, and deliver partner sales tools, collateral, playbooks, presentations, and training materials.

• Conduct regular reviews of partner and internal business performance.

• Track and report on the adoption and effectiveness of enablement programs.

• Lead the strategic direction, management, and execution of the co-op marketing initiative.

• Monitor and assess campaign performance data.

⛳️ Requirements

• A bachelor’s degree in marketing, Business Administration, Communications, or a related field is required; an MBA is preferred (or equivalent industry experience).

• A minimum of 5–7 years of progressive experience in channel marketing, partner marketing, or sales enablement roles (preferably in B2B technology or distribution sectors).

• Proven track record in managing co-op/MDF programs, developing sales enablement resources, and executing comprehensive partner marketing campaigns.

• Experience working directly with sales leaders, distributors, resellers, or channel partners to align marketing and sales strategies.

• Excellent written and verbal communication skills, with strong presentation capabilities in both individual and group contexts.

• Demonstrated ability to connect sales and marketing efforts to achieve unified objectives, with a profound understanding of channel dynamics and partner marketing.

• Strong project management and organizational abilities; excels in fast-paced settings while juggling multiple priorities.

• An analytical and data-driven mindset with the skill to extract insights from syndicated data sources, forecast performance, and transform insights into persuasive selling narratives.

🏝️ Benefits

• Comprehensive health benefits and programs including medical, vision, dental, life insurance, and more.

• Maternity/Paternity leave available after one year of service.

• Tuition reimbursement eligibility after one year of service.

• 401(k), short-term disability, and long-term disability benefits.

• Paid Time Off accrued per pay period, with an additional day earned for each year of service.

• Ten paid holidays.