CDP System Developer, Customer Data Platform

This is a fully remote position, open to applicants in Pennsylvania.

📋 Description

• Design, configure, and oversee Customer Data Platform environments.

• Develop and manage customer data models, schemas, and profile structures.

• Configure identity resolution and processes for unifying customer profiles.

• Construct and maintain audience segments, calculated insights, and activation workflows.

• Support both real-time and batch data ingestion processes.

• Develop and uphold integrations between the CDP and CRM, marketing automation, web/mobile platforms, ERP, data warehouses/lakes, and third-party data systems.

• Create and optimize ETL/ELT processes for the ingestion and transformation of customer data.

• Implement APIs, connectors, and event-streaming solutions.

• Monitor and maintain the quality, accuracy, and completeness of data.

• Implement processes for data validation, cleansing, and enrichment.

• Ensure compliance with GDPR, CCPA, and other relevant standards.

• Support data governance, documentation, and metadata management.

• Collaborate with marketing and analytics teams on customer segments and activation strategies.

• Enable audience delivery to marketing, advertising, and personalization platforms.

• Assist in campaign measurement, attribution, and analysis of customer journeys.

• Develop dashboards and reporting solutions to evaluate customer data performance.

• Troubleshoot issues with the CDP platform and integration failures.

• Monitor system performance and optimize workflows for data processing.

• Collaborate with vendors and internal technology teams to enhance the platform.

• Stay updated on CDP capabilities, industry trends, and best practices.

⛳️ Requirements

• Bachelor's degree in Computer Science, Information Systems, Data Analytics, Marketing Technology, or a related field.

• Over 3 years of experience in customer data management, marketing technology, data engineering, or CDP development.

• Experience with one or more CDP platforms such as Salesforce Data Cloud, Adobe Experience Platform, Tealium, Segment, mParticle, Treasure Data, or similar.

• Proficient in SQL with a strong background in data modeling.

• Experience with APIs, ETL/ELT processes, and data integration technologies.

• Familiarity with AWS, Azure, or Google Cloud.

• Understanding of customer identity resolution and master data management concepts.

• Knowledge of data privacy and compliance requirements.

• Strong grasp of customer data architecture.

• Expertise in data integration and transformation.

• Skills in audience segmentation.

• Knowledge of identity resolution.

• Familiarity with the marketing technology ecosystem.

• Understanding of data governance and compliance.

🏝️ Benefits

• Medical coverage.

• Dental coverage.

• Vision coverage.

• Wellness programs.

• Health savings accounts.

• Flexible spending accounts.

• 401(k) plan with company match.

• Employee stock purchase program.

• 11 paid holidays.

• 18 PTO days annually.

• Volunteer time off.

• 6 weeks of 100% paid parental leave (except in states that offer paid family leave).

• Learning experiences to support career growth and success.

• A diverse, equitable, and inclusive culture.