CDP Consultant

This is a fully remote position, open to applicants in Canada.

📋 Description

• Act as the primary platform consultant for clients on a daily basis, offering strategic advice regarding CDP capabilities, use cases, and activation strategies.

• Comprehend client business goals, marketing strategies, and available customer data to facilitate measurable marketing results.

• Lead discovery sessions, conduct stakeholder interviews, and gather requirements.

• Convert marketing and business needs into CDP business and technical specifications for identity resolution, data governance, data modeling, data ingestion, segmentation, channel activation, and audience reporting.

• Assist product and strategy teams in prioritizing activation-oriented CDP use cases.

• Formulate activation strategies using paid media, email, SMS, web personalization, and various marketing automation channels.

• Develop and sustain solution documentation for CDP and orchestration platforms.

• Act as the subject matter expert for client CDP implementations.

• Manage platform-related inquiries and work with internal teams to deliver enhancements and activation projects.

• Coordinate delivery schedules with Project Management while managing multiple simultaneous initiatives.

• Provide practical guidance and enablement to client teams.

• Advocate for and enforce information security standards.

• Identify, evaluate, and report information security risks.

• Assess data storage, processing, and transmission for compliance with privacy regulations.

• Integrate data protection measures throughout the information lifecycle.

⛳️ Requirements

• Over 5 years of experience in an agency setting.

• Exceptional consulting and client-facing abilities.

• A minimum of 3 years of experience with CDPs, particularly Adobe RTCDP.

• Strong comprehension of customer data platforms and contemporary data infrastructure.

• Hands-on experience with configuring Adobe Real-Time CDP, including the creation of complex audiences.

• Familiarity with Adobe applications is highly preferred.

• Experience with Adobe Tags and AEP SDK implementation is advantageous.

• Knowledge of Google Analytics or Customer Journey Analytics is a plus.

• Proficiency in Tableau, PowerBI, or other similar data visualization tools is a plus.

• Experience with marketing automation tools is favorable.

• Familiarity with A/B testing tools is beneficial.

• Bachelor’s degree in Marketing, Business, Analytics, Data Science, or a related field.

• Must possess legal eligibility to work in Canada.

• Eagerness to learn and support various CDP and marketing automation platforms.

• Understanding of GDPR, CCPA, and other data privacy and protection regulations.

🏝️ Benefits

• Equal opportunity employer.

• Employment visa sponsorship available for qualified candidates.

• Accommodation during the hiring process for candidates based in Canada, in accordance with the Ontario Human Rights Code and Accessibility for Ontarians with Disabilities Act, 2005.

• Option for remote work arrangement.