Campaign Manager

This is a fully remote position, open to applicants in Maryland, +1 more state.

📋 Description

• Oversee all facets of strategy, development, execution, and optimization for comprehensive global campaigns - engaging new users, paid accounts, and paid ingests.

• Plan, coordinate, and implement strategies and tactics in collaboration with sales, customer success, and marketing to activate campaigns and achieve business goals.

• Create detailed creative briefs for each campaign and program initiative that encompass design direction, copywriting, target audience, segmentation, content, objectives, etc.

• Assist in developing campaign outreach strategies by audience and segment to determine suitable communication channels and vehicle mix that align with coordinated campaign goals and performance targets.

• Collaborate with cross-functional teams to devise impactful strategies and campaigns.

⛳️ Requirements

• 8-10+ years of marketing experience in a demand generation role with performance reporting responsibilities, preferably in a B2B and/or technology company.

• Demonstrated ability to engage and influence decision-makers within a fast-paced, matrixed organization, with strong skills in end-to-end, lifecycle, sales, and marketing initiatives.

• Experience in generating and managing strategic briefs - prioritizing high-intent audience targets, optimizing user journeys, and directing creative A/B testing, among other tasks.

• Familiarity with Marketing Automation, Digital Content Marketing, Social Media, and SEO.

• Solid understanding of Google Analytics, Tableau, and other reporting tools.

🏝️ Benefits

• Parental leave

• Diversity and inclusion working groups

• Flexible working practices