Campaign Developer

This is a fully remote position, open to applicants in New York.

📋 Description

• Develop and manage Data Cloud audiences, calculated insights, customer segments, Data Extensions, SQL queries, automations, and customer journeys.

• Ensure audience eligibility, data accuracy, personalization logic, and campaign functionality through thorough quality assurance.

• Track campaign performance, address automation and data integration challenges, and resolve deployment issues.

• Collaborate with Marketing Operations, Data Engineering, MarTech, and cross-functional marketing teams to convert business requirements into technical solutions.

• Assist in new platform capabilities and guarantee effective campaign execution.

• Create documentation for technical specifications, campaign configurations, and deployment processes.

• Adhere to governance standards, naming conventions, and change management procedures.

• Facilitate lifecycle marketing initiatives using customer segmentation, identity resolution, data modeling, and audience governance.

• Provide relevant customer experiences across various channels.

⛳️ Requirements

• Over 5 years of practical experience with Salesforce Marketing Cloud, including Journey Builder, Automation Studio, Contact Builder, SQL, Data Extensions, customer journeys, and marketing automation.

• At least 2 years of experience with Salesforce Data Cloud or another enterprise Customer Data Platform (CDP), involving audience creation, activation, segmentation, calculated insights, customer identity resolution, data modeling, and audience governance.

• Proficient SQL skills with experience in handling large relational datasets, constructing customer segments, lifecycle campaigns, personalized marketing experiences, and troubleshooting complex marketing automation and data integration challenges.

• Strong analytical, problem-solving, and communication abilities, with the capacity to convey technical concepts to non-technical stakeholders, collaborate across cross-functional teams, document technical processes, and manage multiple priorities.

• Experience in supporting lifecycle marketing, marketing operations, campaign testing, quality assurance, governance, and deployment processes.

• Preferred certifications in Salesforce Marketing Cloud and/or Salesforce Data Cloud.

• Preferred working hours in EST; CST working hours are also acceptable.

🏝️ Benefits

• Group Medical

• Dental

• Vision

• Life insurance

• Retirement Savings Program

• Paid Sick Leave (PSL)

• 40 hours/week

• 6 Month Assignment