Brand Manager, Retail Product Launch

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Take charge of all retail marketing efforts for the January launch, covering POS, press, and digital channels.

• Work in collaboration with the in-house creative team and retail partners to suggest media mix, provide guidance on creative execution, and evaluate campaign effectiveness.

• Analyze monthly retail performance and propose actions based on findings.

• Incorporate products into significant retailer events and promotional initiatives.

• Implement the gifting strategy by developing gifting solutions for December and January.

• Establish a pipeline for new gift developments extending into 2027.

• Review past sampling insights, recommend a comprehensive sampling strategy across the portfolio, and execute these recommendations with an agency.

• Assist with selected NPD initiatives, including SKU extensions and packaging improvements.

• Support consumer research projects across all product categories.

• Collaborate with Marketing, Operations, Analytics, internal and external stakeholders, retail contacts, and agencies.

⛳️ Requirements

• Proven track record of executing in dynamic, high-growth marketing positions, particularly with FMCG products in retail settings.

• Ideally possess experience in retail marketing campaigns, packaging development, NPD, and utilizing consumer insights for product suggestions.

• Extensive marketing experience in launching new FMCG products into UK grocery or high-street retail.

• Capability to evaluate product and packaging solutions using consumer insights and comprehension.

• Strong understanding of the UK retail landscape, including grocery, high street, and out-of-home (OOH) channels.

• Excellent project management skills with the capability to navigate complexity and maintain pace.

• Ability to align various internal and external stakeholders as a cross-functional collaborator.

• Analytical mindset with the skill to translate performance data into actionable insights.

• Strong perspective on superior retail and product execution.

• Enthusiasm for ZOE’s mission and a genuine interest in health, nutrition, and wellness.

🏝️ Benefits

• Equity and benefits overview provided as part of the offer process.

• Commitment to being an equal opportunity employer.

• Reasonable accommodations available during the interview process.

• Flexible remote work arrangement.