Brand Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• Implement brand campaigns and launch new products across essential touchpoints, including our D2C platform, social media channels, and retail environments.

• Convert brand strategy into ready-to-use activation materials such as PDPs, landing pages, social media assets, and on-site messaging.

• Carry out activation plans for key brand moments as well as health and wellness initiatives.

• Enhance asset visibility and performance through SEO and behavioral insights.

• Assist in planning and executing PR, earned media, and external partnership initiatives.

• Oversee daily interactions with partners, including nutrition collaborators, influencers, content creators, and category experts.

• Maintain consistent brand messaging across earned, owned, and partner-led channels.

• Aid in engaging and growing our social media channels.

• Collect insights from our social community to enhance brand storytelling and inform future activation strategies.

• Keep an eye on cultural and category trends to identify relevant and reactive activation opportunities.

⛳️ Requirements

• Proven experience in brand management, digital marketing, or roles focused on activation.

• Proficient at transforming brand strategy into impactful activation assets, including emails, PDPs, social content, and campaign materials.

• Comfortable managing community engagement and fostering brand-building interactions on social platforms.

• Background in supporting PR efforts, media activities, and relationships with influencers or partners.

• Strong organizational abilities, capable of coordinating multiple workstreams and ensuring project progress.

• Data-driven, with a knack for utilizing performance and customer insights to enhance campaigns and activation results.

• Team-oriented and proactive, demonstrating flexibility and a commitment to delivering exceptional brand experiences.

🏝️ Benefits

• Flexible working hours based on trust.

• Options for remote work.

• 25 days of well-earned vacation, plus the opportunity to take up to 20 days of unpaid leave and special leave.

• A range of internal and external training opportunities.

• Various employee discounts available for both our staff and their pets!

• Regular events for the team, company, and family & friends.

• Complimentary soft drinks, fresh fruit, snacks, and chocolate bars.