B2B Paid Media Manager – Corp Strategy, ABM

This is a fully remote position, open to applicants in California.

📋 Description

• Oversee demand generation initiatives for Adobe’s corporate sector, with an emphasis on renewals and account expansion.

• Establish and execute account-based paid media strategies.

• Work alongside Sales to enhance pipeline quality, boost engagement, and drive revenue growth.

• Manage the paid media strategy specifically for corporate segments.

• Collaborate with Sales and GTM teams to pinpoint target accounts and prioritize efforts.

• Develop and enhance ABM initiatives across platforms such as LinkedIn, content syndication, and programmatic advertising.

• Monitor campaign performance utilizing key metrics.

• Partner with teams across Sales, Lifecycle, SMB Paid Media, Analytics, and Marketing Operations.

⛳️ Requirements

• Over 7 years of experience in digital marketing with a focus on B2B demand generation or ABM.

• Proven track record of generating pipeline and revenue in complex sales environments.

• Experience in creating and executing successful ABM programs.

• In-depth understanding of enterprise buying cycles.

• Ability to translate business objectives into effective marketing strategies.

• Excellent collaboration skills, particularly with Sales teams.

• Analytical mindset with experience in performance optimization.

• Strong communication and presentation abilities.

• Preferred Qualifications: Background in B2B SaaS or enterprise technology.

🏝️ Benefits

• Competitive salary.

• Comprehensive benefits programs.