B2B Demand Generation Marketing Manager

This is a fully remote position, open to applicants in Germany.

📋 Description

• You will develop our marketing campaigns from the conception stage to analysis, optimizing the entire funnel — from creating awareness to a seamless handover to the Sales team.

• Your primary focus will be on HubSpot, where you will build landing pages, forms, and nurture tracks, manage lead scoring, test variations, and oversee reporting.

• You will collaborate with an external agency to manage LinkedIn Ads and Google Ads/SEA. Additionally, you will enhance LinkedIn — both organically and through paid channels — to establish it as a significant lead source.

• In partnership with the content team, you will create engaging materials such as whitepapers, case studies, and blog posts. Utilizing account-based marketing and targeted segmentation, you will deliver these assets to your ideal customers.

• AI tools will assist you with routine tasks such as generating variants, data enrichment, and reporting. By leveraging intent data like SalesViewer, you will identify companies that show interest early on and convert website visitors into genuine leads.

• You will maintain ongoing communication with the Sales team, ensuring leads are handed over effectively and that feedback is integrated into future campaigns.

• Initially, you and your team will collaboratively define the criteria for what constitutes a qualified lead for your processes.

⛳️ Requirements

• 3 to 5 years of experience in B2B marketing with a clear focus on demand generation or campaign management.

• Hands-on experience with HubSpot (CRM & Marketing Automation): you will create campaigns, workflows, and reports independently.

• A proven history in lead generation through B2B demand campaigns that have significantly contributed to the sales pipeline.

• Familiarity with performance and paid marketing (LinkedIn Ads, Google Ads/SEA) along with a strong understanding of budget management and conversion rates.

• Experience in funnel and conversion optimization (CRO).

• AI tools are integral to your daily workflow — you utilize them to enhance efficiency and effectiveness.

• A data-driven mindset: you analyze KPIs, draw insights, and iterate based on findings.

• Awareness of GDPR and competition law (UWG) as it pertains to demand marketing.

• Proficient in German and competent in English.

• Ideally, you have a background in IT, cloud, or SaaS industries.

• Experience with Account-Based Marketing (ABM) and customer segmentation.

• Familiarity with first-party intent tools (SalesViewer, Leadfeeder/Dealfront) or B2B data enrichment tools (e.g., Cognism).

• Experience in utilizing automation tools (e.g., n8n) and LLM APIs for marketing operations.

• Knowledge of Power BI or a similar BI tool for reporting purposes.

• Experience in partner or co-marketing initiatives.

🏝️ Benefits

• Flexible working hours

• Modern workplace

• Mobile office options

• Team events

• Corporate benefits program

• Comprehensive onboarding and ongoing professional development are standard practices for us.