Associate Manager, Integrated Marketing

This is a fully remote position, open to applicants in Canada.

📋 Description

• Create and implement comprehensive marketing strategies for brand campaigns, seasonal events, and ongoing initiatives.

• Develop and roll out go-to-market plans for new features and products to maximize visibility.

• Convert strategic objectives into channel-specific briefs across paid, owned, and earned media.

• Oversee campaign schedules, creative evaluations, and approvals to ensure timely launches.

• Monitor campaign effectiveness against key performance indicators and provide insights for future strategies.

• Assist in content brainstorming and calendar organization, linking brand and product narratives to what engages audiences on social media.

• Help pinpoint trending topics and cultural moments where KOHO can engage authentically.

• Directly interact within social media platforms and connect with user success as needed.

• Organize and execute community events (both virtual and in-person) that foster brand loyalty and generate content.

• Handle event logistics, vendor management, promotional strategies, budgets, and after-event summaries.

• Facilitate community-driven feedback for product teams.

⛳️ Requirements

• 2-4 years of experience in integrated marketing, product marketing, or brand marketing, preferably within fintech, technology, or consumer brands.

• Demonstrated ability to manage multi-channel campaigns including execution.

• Strong project management skills with the capacity to manage multiple projects and stakeholders simultaneously.

• Exceptional written and verbal communication skills, with a focus on maintaining brand consistency across various channels.

• In-depth knowledge of organic social platforms such as Meta, TikTok, and Reddit.

• Experience in planning and executing community activations (both virtual and in-person).

🏝️ Benefits

• Competitive salary and equity options.

• Generous vacation, wellness days, flex days, and holiday closures.

• Remote-first work culture with coworking support and an annual all-hands retreat.

• Access to coaching and professional growth programs.

• Parental top-up and leave policies.

• Comprehensive health insurance benefits.

• Budget for books, home office setup, phone and internet expenses, AI tools, and professional development.