Assistant Manager, Retention Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Take full ownership of the entire campaign execution process for email and SMS, which includes briefing, scheduling, quality assurance, segmentation, and deployment.

• Oversee Klaviyo flows, manage segments, and ensure the health of the lists.

• Monitor campaign performance and generate weekly reports that include actionable insights.

• Conceptualize, implement, and document A/B testing strategies.

• Develop and manage the strategy for loyalty, referral, and membership retention initiatives.

• Discover opportunities to enhance engagement, conversion rates, and customer lifetime value.

• Work collaboratively across departments to ensure program mechanics align with brand and business objectives.

• Evaluate program performance and suggest optimizations.

• Drive quantifiable enhancements to retention programs and the repeat purchase rate/LTV across owned channels.

⛳️ Requirements

• Bachelor's degree in marketing or a related field.

• 2-3 years of experience in retention marketing, with a strong focus on hands-on email and SMS execution.

• Proficient in Klaviyo or a similar Email Service Provider (ESP).

• Capable of managing a program from start to finish, encompassing strategy and analysis.

• Strong analytical abilities with a knack for converting data into actionable insights.

• Comfortable sharing performance insights and recommendations with cross-functional stakeholders.

• Experience with loyalty, referral, or membership programs is a plus.

• Highly organized with the ability to handle competing priorities while meeting deadlines.

• Preferably possesses a background in Direct-to-Consumer (DTC) or eCommerce.

🏝️ Benefits

• 401k matching program.

• Competitive healthcare and dental care packages available.

• Flexible vacation policy.

• Remote-first work environment.