Analista CRO Pleno/Sênior

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Analytic professional with strong communication skills;

• Daily monitoring and analysis of data to optimize digital channels, focusing on acquiring new customers and encouraging repeat purchases;

• Development of Dashboards and operational control systems;

• Foster a Data-driven culture within the e-commerce environment;

• Experience with Heatmaps;

• Creation of A/B tests to validate hypotheses;

• Mapping of communication slots for campaigns and optimization;

• Collaborate with the Design team to create advertising pieces, content, and communication;

• Mapping and analysis of conversions by attribution model;

• Generation of reports to track results and present action plans;

• Work in a dedicated squad with the Marketing, Performance, Analytics, and Development teams;

• Serve as the company’s specialist in the Adobe Target solution.

⛳️ Requirements

• Experience in Performance Digital Marketing;

• Strong background in E-commerce;

• Proficiency in HTML, CSS, and JavaScript;

• Familiarity with the UX process (Understanding the Problem; UX Research; Ideation; Prototyping; Usability Testing; QA);

• Excellent data analysis skills, including proficiency in Excel and SQL;

• Inbound and Outbound Marketing experience;

• Experience with RD Station Marketing;

• Knowledge and experience with A/B testing;

• Proficient in Google Analytics, Google Optimize, and Google Tag Manager;

• Familiarity with website optimization tools such as Usertesting, Hotjar, Optimizely, VWO, or similar;

• Understanding of the digital marketing ecosystem, particularly in E-commerce and Performance;

• **Essential**: Intermediate English and proficiency in the Office suite;

• Differentiators:

• Certification in Digital Marketing with a focus on performance;

• Adobe Target Professional certification;

• Experience or certification with Adobe solutions (Target, Marketo Engage, Campaign, and/or Journey Optimizer);

• Experience with Power BI;

• Experience or certification in Paid Media, Google Ads, Meta, and LinkedIn.

🏝️ Benefits

• Meal and food vouchers;

• Home Office assistance;

• Profit-sharing program;

• Support program for certifications;

• Health insurance plan (with co-payment and monthly fees for dependents);

• Life insurance;

• Day Off for birthdays;

• Zenklub;

• Extended maternity and paternity leave;

• Talkers program – support for English;

• Partnerships with educational institutions offering discounts on MBA and postgraduate courses.