AI Designer

This is a fully remote position, open to applicants in Greece.

📋 Description

• Develop visual concepts and variations utilizing generative AI tools as a primary step in the ideation process.

• Leverage AI to accelerate timelines — tasks that previously required a week should now take a day; those that took a day should only take an hour.

• Recognize which tasks are effectively managed by AI and which necessitate your complete manual expertise - make that judgment independently.

• Remain updated as AI design tools evolve; assess and integrate new tools that enhance quality.

• Website Design (xtm.ai)

• Web Assets: Produce all UI elements, page layouts, and visual components for the xtm.ai website, including banners, hero sections, icons, illustrations, and ancillary visuals.

• Handoff: Provide assets in formats ready for transfer to the HubSpot CMS for the HubSpot & Web Operations Specialist.

• CRO Awareness: Design with conversion objectives in mind — comprehend the purpose of every page prior to designing it.

• ✦ AI Prototyping: Utilize AI tools to swiftly prototype layout variations and visual concepts before moving to full execution.

• ✦ Generative Visuals: Create imagery, illustrations, icons, and textures using AI image tools — refined and tailored to meet brand standards.

• Campaign Materials

• This is a high-output production role. You will be accountable for every visual asset that is released.

• Paid Ads: Design creatives for paid advertisements across Google Display, LinkedIn, and other active channels — producing multiple sizes and variants per campaign.

• Social Media: Develop all organic social media visuals — including posts, stories, carousel formats, and cover images.

• Landing Page Visuals: Design visuals for landing pages for each campaign and prepare them for HubSpot integration.

• Event Materials: Create promotional materials for events and webinars, including banners, slide decks, and digital signage.

• ✦ Speed to Market: Employ AI to quickly generate multiple creative directions, facilitating faster stakeholder approvals and quicker launches.

• ✦ Asset Adaptation: Use AI image editing tools to modify and extend existing assets instead of starting from scratch.

• Newsletters & Email Design

• Email Templates: Design and produce all marketing email templates — newsletters, nurture sequences, product updates, and event invitations.

• Modular Email Design: Construct reusable email modules in HubSpot that the team can assemble without needing a designer for every dispatch.

• Rendering: Ensure email layouts are optimized for mobile and display correctly across major email clients.

• ✦ Personalised Variants: Utilize AI tools to generate personalized visual variants for segmented email campaigns.

• Brand Consistency & Design System

• Brand Stewardship: Uphold and enhance the xtm.ai visual identity across all channels — web, email, social media, ads, and events.

• Design System: Develop and maintain a Figma design system — including components, tokens, and guidelines — for the team to reference.

• Scalable Templates: Create templates and reusable assets to allow non-designers to handle simple production tasks efficiently.

• ✦ Scaled Output: Use AI tools to generate brand-consistent variations at scale — including localized assets, A/B test variants, and seasonal adaptations.

⛳️ Requirements

• 3–5 years of practical design experience with a robust digital portfolio that includes web, email, social media, and campaign assets — not limited to brand or print.

• Proficient in Canva and Figma — including components, auto-layout, and design systems.

• Practical experience with AI design and image generation tools — you use them daily and can showcase the results.

• Experience in designing and producing HTML email templates, preferably within HubSpot or a similar email service provider.

• Understanding of web design limitations: responsive layouts, asset formats, and file optimization for content management systems.

• Capability to manage a high volume of simultaneous briefs and deliver on schedule without compromising quality.

• Basic knowledge of HTML/CSS is advantageous — sufficient to communicate effectively with the HubSpot specialist.

• Nice to Have

• Experience using AI tools to create motion graphics, animated assets, or short explainer videos for campaigns and social media. This is an expanding area for our storytelling and would be a significant asset.

🏝️ Benefits

• Opportunities for professional development, with access to international opportunities and career advancement programs.

• Continuous learning supported by top-tier tools, training resources, and industry expertise.