Advertising Specialist

This is a fully remote position, open to applicants in Ohio.

📋 Description

• Take full responsibility for the performance of Amazon Advertising in relation to sales and profit objectives, utilizing TACOS as a key metric for success.

• Create, initiate, manage, and enhance campaigns across Sponsored Products, Sponsored Brands, Sponsored Brands Video, and Sponsored Display.

• Expand into DSP as the account grows.

• Lead research on keywords and search terms, campaign structure, targeting, bid management, budget distribution, and optimization of placements.

• Formulate and implement a repeatable process for transitioning new products from launch to maturity.

• Identify and eliminate unnecessary expenditures while maintaining sales momentum.

• Suggest new catalog items and product opportunities that enhance advertising performance and fill assortment gaps.

• Evaluate listing and catalog elements that impact ad performance, including pricing, reviews, conversion rates, Buy Box status, titles, visuals, and content.

• Highlight listing and catalog issues for resolution.

• Provide proactive, actionable reporting that includes performance against goals, significant changes, and subsequent actions.

• Ensure that advertising performance aligns with sales and profit goals, that TACOS trends appropriately, that new products reach maturity more swiftly, that wasted spend is minimized, and that leadership is kept informed on performance and next steps.

⛳️ Requirements

• 2–3 years of practical experience with Amazon Advertising.

• Proven track record of managing a substantial catalog with multiple brands and thousands of SKUs.

• Experience in the auto parts sector is highly preferred.

• Demonstrated capability in managing monthly ad expenditures of six figures or more, with results that can be articulated.

• Experience supporting stores with annual sales exceeding eight figures.

• Strong understanding of ACOS, ROAS, TACOS, CTR, CVR, CPC, impression share, organic ranking, and profitability metrics.

• Working knowledge of the P&L related to advertising, extending beyond the ad console.

• Proven capability with Amazon DSP, or a clear pathway to achieving it.

• Proficient use of advertising software and AI for managing campaigns, conducting keyword research, and optimization.

• Ability to take ownership of results, quickly adjust to data or directives, identify problems early, and stay updated on industry trends.

• Full dedication to the role.

🏝️ Benefits

• Health, vision, dental, and life insurance available after 60 days of employment.

• Simple IRA with a 3% company match after 60 days of employment.

• Vacation and sick leave accrued after 60 days of employment.

• Participation in a No Entitlement Self-Funded Quarterly Incentive Program if goals are achieved, after 90 days of employment.

• Opportunities for professional growth and development.