Adobe Target, Campaign Specialist

This is a fully remote position, open to applicants in Morocco.

📋 Description

• Implement targeting and personalization initiatives within Adobe Target (audiences, offers).

• Handle incoming marketing inquiries and transform them into actionable targeting configurations.

• Collaborate with web integrators to produce targeted components and content.

• Utilize RTCDP segments and profile attributes for effective audience targeting.

• Conduct comprehensive QA processes, including audience validation and experience rendering.

• Maintain thorough documentation of activities, requirements, and workflows.

• Offer light strategic insights on personalization opportunities (approximately 20%).

⛳️ Requirements

• Practical experience with Adobe Target.

• Knowledge of Adobe Experience Platform and RTCDP audiences.

• Understanding of web fundamentals including HTML/CSS basics, parameters, data layers, and JavaScript concepts.

• Experience collaborating with web developers or integrators.

• Excellent communication and requirement-gathering abilities.

• Capability to prioritize multiple requests in a dynamic environment.

• Familiarity with Adobe Analytics or Adobe Tags (preferred).

• Exposure to digital personalization or experimentation strategies (preferred).

• Bilingual proficiency in English and French (preferred).

🏝️ Benefits

• Comprehensive benefits package.

• Opportunities for professional development and growth.

• Collaborative work environment.