Account Based Marketing Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• The Account-Based Marketing (ABM) Manager plays a crucial role in establishing and expanding a foundational ABM program aimed at enhancing engagement, driving pipeline development, and fostering revenue growth within targeted strategic accounts.

• This position is tasked with defining the ABM framework, implementing processes for target accounts across various systems, and initiating sales-aligned, multi-channel strategies that guide buying groups through the sales funnel.

• The ABM Manager collaborates cross-functionally—both within and outside the Marketing team—to synchronize strategy, execution, and measurement to ensure ABM success.

• This role holds accountability for performance reporting, generating insights, and continuously optimizing across target account segments and ABM initiatives.

• All actions must adhere to Equal Employment Opportunity laws, HIPAA, ERISA, and other relevant regulations.

⛳️ Requirements

• 5+ years of B2B marketing experience, including a minimum of 3+ years in account-based marketing (ABM) focused on supporting pipeline and revenue objectives.

• Proven experience in designing and executing sales-aligned, multi-channel programs for specific accounts or defined segments (e.g., email, paid media, web personalization, events/webinars, direct mail, and partner channels).

• Familiarity with ABM and intent platforms (e.g., Demandbase, 6sense, Terminus), web personalization, and/or account analytics/engagement reporting.

• Solid working knowledge of Salesforce (or a comparable CRM) and marketing automation; capable of operationalizing target account lists/segments, governance, and reporting across systems.

• Experience in leveraging data and insights to formulate a perspective on program performance (including “what happened” and “what next”), encompassing engagement and pipeline metrics.

• Strong cross-functional collaboration abilities; skilled in influencing without direct authority and building lasting relationships with Sales, BDRs, Marketing Ops, and Product Marketing teams.

• Excellent verbal and written communication skills to convey strategy, processes, and performance insights to various audiences across functions and levels.

• A strategic thinker with robust program/project management skills and a keen attention to detail.

• Experience with account planning, messaging based on buying groups/roles, and content strategy tailored for complex B2B buying committees.

🏝️ Benefits

• Generous annual bonus opportunity.

• 401(k) with Employer Match.

• Flexible Time Off: take time off when you need it without worrying about available hours.

• 11 paid holidays.

• Your Day Your Way - Celebrate a day of cultural or social significance to you.

• Insurance: Choice of Medical, Dental, and Vision plans.

• Health Savings Account with employer match.

• Flexible Spending Account.

• 100% Company-Paid Parental leave (After 6 months with the company).

• 100% Company-Paid Life Insurance and Short/Long Term Disability Insurance.

• Nextech Luminary Peer Recognition Program.

• Wellness Program including discounts on medical premiums.

• Employee Assistance Program with free counseling sessions available.

• Corporate Discounts on Retail, Travel, and Entertainment.