Web Traffic Analytics, Akamai Bot Management Specialist

This is a fully remote position, open to applicants in Texas.

📋 Description

• Oversee traffic quality across numerous dealership websites.

• Examine traffic trends to pinpoint bots, crawlers, spam, and invalid sessions.

• Collaborate with the Analytics team to guarantee precise GA4, server-side tagging, and event collection.

• Coordinate with the Launch team to confirm analytics implementations prior to website launches.

• Ensure proper deployment of CDN and Akamai Bot Management configurations on new launches.

• Create dashboards that differentiate between human traffic and automated traffic.

• Develop and maintain allowlists for search engines, OEM integrations, uptime monitoring, and authorized third-party services.

• Investigate unexpected fluctuations in traffic, conversions, engagement, or attribution.

• Configure and enhance Akamai Bot Management policies, reducing false positives while ensuring a smooth user experience.

• Validate cookie consent, tracking pixels, GTM/server-side GTM, and analytics setups.

• Make certain that marketing campaigns and reporting are unaffected by invalid traffic.

• Analyze HTTP requests, headers, cookies, referrers, user agents, IP reputation, and behavioral signals to classify traffic.

• Collaborate with Data Engineering to exclude bot traffic from reporting and downstream data platforms.

⛳️ Requirements

• Proficiency in Google Analytics 4 (GA4)

• Experience with Google Tag Manager (GTM) and Server-Side GTM

• Familiarity with CDN platforms like Akamai or Fastly

• Practical experience with Akamai Bot Management

• Background in dashboard creation (Looker, Power BI, Tableau, or Grafana)

• Understanding of HTTP, cookies, browser behavior, headers, and JavaScript

• Strong analytical and problem-solving abilities

🏝️ Benefits

• Medical insurance

• Dental insurance

• Vision insurance

• Unlimited paid leave

• 401(k) matching

• Wellness programs