Web Strategist

This is a fully remote position, open to applicants in Canada.

📋 Description

• Take ownership of and enhance the overall web strategy to promote lead generation, engagement, and growth.

• Lead the redesign and re-architecture of the website to effectively convey the brand and its solutions.

• Propel acquisition through SEO, content strategy, and performance-driven digital initiatives.

• Continuously optimize through A/B testing, conversion rate optimization (CRO), and user experience improvements.

• Create personalized digital experiences and content workflows that align with user journeys.

• Collaborate cross-functionally with Product, Brand, Growth, CRM, IT, and Legal teams.

• Implement and scale the SEO strategy, encompassing technical, on-page, and content aspects.

• Investigate and apply AI-driven solutions for content, personalization, and discovery.

• Develop and manage campaign landing pages and conversion funnels.

• Monitor performance and convert insights into actionable enhancements.

• Oversee content management systems (CMS), site performance, and technical health across various devices.

• Ensure adherence to quality standards, including metadata accuracy, accessibility, and mobile usability.

• Deliver localized, market-specific content strategies to support international expansion.

• Assist with additional tasks or projects as required to fulfill team and business objectives.

⛳️ Requirements

• 3–7+ years of experience in web strategy, digital marketing, or growth-oriented roles.

• Demonstrated success in enhancing website performance across traffic, engagement, and conversion metrics.

• Strong proficiency in SEO, including technical, on-page, and content strategy.

• Familiarity with conversion rate optimization (CRO), A/B testing, and user experience best practices.

• Proficient in analytics tools such as Google Analytics, Search Console, and heat mapping tools.

• Experience in constructing content strategies aligned with search intent and user journeys.

• Strong understanding of how AI influences search and discovery.

• Comfortable utilizing AI tools to enhance research, content, and optimization workflows.

• Ability to harmonize strategic thinking with hands-on execution.

• Excellent analytical, organizational, and stakeholder management skills.

• Outstanding written and verbal communication skills in English, with the capability to collaborate across cross-functional teams and present ideas to stakeholders at various levels.

• Bachelor’s degree in Marketing, Business, Web Development, or a related field is preferred.

🏝️ Benefits

• Enjoy the flexibility to work from anywhere - this is a remote opportunity.

• Receive a competitive salary that recognizes your unique talents and contributions.

• Access career advancement and professional development opportunities to help you achieve your full potential.

• Benefit from flexible work arrangements that support a healthy work/life balance.