VP, Public Relations

This is a fully remote position, open to applicants in California.

📋 Description

• Develop and implement a comprehensive public relations strategy that aligns with the company’s mission, business goals, and growth priorities in the digital health sector.

• Act as a senior advisor to executive leadership regarding reputation management, media strategy, and external narratives, particularly concerning issues that may impact brand or policy.

• Convert business strategy, product innovations, and data insights into engaging stories that resonate with clinicians, health systems, partners, investors, and media outlets.

• Establish clear public relations metrics, KPIs, and reporting systems to showcase impact and guide ongoing optimizations.

• Enhance the company’s media presence across business, technology, healthcare, and policy channels by building strong relationships with leading and trade journalists.

• Proactively identify and shape high-impact media opportunities, trend narratives, and storylines that position the company as a frontrunner in health technology.

• Design and oversee executive thought leadership initiatives, including speaking engagements, op-eds, bylines, panels, and participation in major industry conferences.

• Supervise the creation of public relations materials (press releases, media briefs, Q&A, fact sheets, talking points, backgrounders) to ensure accuracy, timeliness, and alignment with regulatory and compliance standards.

• Lead initiatives for reputation management, focusing on corporate positioning, social impact narratives, and long-term storytelling surrounding innovation, trust, and clinical value.

• Collaborate closely with Brand, Marketing, Product, and Legal teams to ensure message consistency and integrated external communications.

• Anticipate emerging issues in healthcare and technology, preparing proactive messaging and response strategies.

• Oversee corporate announcements (e.g., product launches, partnerships, clinical studies, regulatory milestones, executive appointments, funding events) to maximize their strategic impact.

• Develop and sustain comprehensive issues and crisis communications plans, including scenario planning, escalation processes, and tailored holding statements for the healthcare and technology sectors.

• Act as the lead advisor and spokesperson (when appropriate) during sensitive situations, coordinating input across functions and ensuring timely, accurate, and consistent communication.

• Train and coach executives and designated spokespeople on media interactions, high-stakes interviews, and public appearances.

• Serve as a vital strategic partner to the executive leadership team, offering guidance on reputation, media strategy, and external positioning.

• Lead cross-functional public relations planning processes, collaborating with Marketing, Brand, Product, Legal, and HR to ensure alignment.

• Manage the public relations budget, agency relationships, and vendor contracts to ensure the effective and efficient use of resources.

⛳️ Requirements

• Over 15 years of progressive experience in public relations or strategic communications, with significant leadership responsibilities.

• Extensive experience in healthcare, health technology, life sciences, or closely related regulated sectors; familiarity with clinical, regulatory, and policy dynamics is essential.

• Proven ability to enhance a company’s reputation, drive impactful media coverage, and shape public narratives in complex, fast-paced environments.

• Demonstrated success in influencing senior stakeholders, managing agencies, and executing complex, cross-functional public relations initiatives without direct team management responsibilities.

• Deep expertise in media relations, corporate communications, executive visibility, and issues/crisis management.

• Strong strategic thinking capabilities with the ability to connect emerging market trends, health policy developments, and technological innovations to unique storytelling opportunities.

• Outstanding written and verbal communication skills, with the capacity to craft clear, persuasive narratives for a variety of audiences, including clinicians, health systems, payers, policymakers, investors, and the general public.

• Comfortable working at both strategic and operational levels, from long-term planning to swift execution.

• Bachelor’s degree in Communications, Public Relations, Journalism, Public Policy, or a related field; advanced degree preferred but not mandatory.

🏝️ Benefits

• Medical, dental, and vision coverage for you and your family.

• 401k plan with matching contributions.

• Family planning assistance, Childcare FSA, and parental leave.

• Life, AD&D, and Disability insurance.

• Generous time off, holidays, and paid company trips.

• Wellness benefits, along with many more!