Social Media Strategist – Partnerships

This is a fully remote position, open to applicants in Czechia.

📋 Description

• Take full ownership of Windsor's YouTube channel, managing everything from tutorials and connector how-tos to product demonstrations and use cases.

• Start with long-form content and then create Shorts from it.

• Repurpose all videos for Instagram Reels, TikTok, Facebook Reels, and LinkedIn using Metricool.

• Develop and oversee the content calendar, ensuring consistent weekly output.

• Collaborate with our content, SEO teams, and UGC creators; work alongside our designer to enhance thumbnails, maintain a cohesive brand across all platforms, and ensure uniformity in all assets.

• Utilize Windsor's connectors to extract social channel data into AI tools.

• Develop social media content strategies based on actual data rather than intuition, leveraging our product for our marketing efforts.

• Monitor performance metrics to understand what works and eliminate what doesn’t.

• Establish and nurture relationships with data and marketing influencers in the US market, including YouTube creators, LinkedIn voices, and newsletter writers within our ideal customer profile (ICP) space (digital marketers, marketing analysts, agencies, e-commerce).

• Oversee outreach and manage the collaboration pipeline, coordinating various formats such as co-authored content, product features, and social mentions.

• Provide clear briefs to influencers to ensure content effectively serves Windsor's goals.

• Collaborate closely with our affiliate program manager to support Windsor's affiliate network, which includes independent creators promoting Windsor to their audiences with a personal discount code (30% lifetime revenue share, tracked via FirstPromoter).

• Equip affiliates with the necessary resources to produce high-quality content, including scripts, briefs, demo recordings, and creative assets.

• Monitor content from affiliates and solution partners, sharing and amplifying the best work on Windsor's channels.

• Coordinate co-marketing efforts with solution partners (agencies and consultants), including template gallery features, case studies, and joint posts.

⛳️ Requirements

• You are fluent in YouTube and its nuances.

• You have experience in creating, managing, or growing a YouTube channel and possess a mechanical understanding of the platform beyond just viewing.

• You know how to transform one long-form video into a week’s worth of engaging social content without it feeling redundant.

• You have previous experience managing influencer or creator relationships and understand the essence of effective briefing.

• You possess a keen eye for detail regarding thumbnails, pacing, and elements that encourage viewers to stop scrolling.

• You are organized enough to handle a creator and influencer pipeline without losing track of details.

• You work efficiently with modern tools, and AI-assisted workflows are familiar territory for you.

• You are proficient with tools such as Metricool, Hootsuite, CapCut, Opus Clip, Descript, Canva, or similar alternatives.

• Bonus Points: Experience in marketing technology, analytics, or data-related content, as our audience consists of marketers and analysts.

• Familiarity with the AI/LLM landscape (Claude, ChatGPT, Perplexity) is a plus, as this area is rapidly expanding in our category.

• You have your own audience or channel in the data/marketing domain.

🏝️ Benefits

• Collaborate directly with Windsor's CMO on strategic and content initiatives.

• Enjoy genuine ownership: you’ll develop the playbook instead of merely executing someone else's vision.

• Join a rapidly growing product; prepare to embark on an exciting journey.

• Flexible work arrangements: we are open to full-time or freelance/contract roles for the right candidate.

• Fully remote work environment.