Social Media and Content Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and own the organic social strategy for Ethos and a new brand set to launch soon, employing tailored approaches for each platform — LinkedIn, Meta, TikTok, YouTube, and others.

• Think in a platform-specific manner: understanding that strategies effective on TikTok differ from those on LinkedIn, and you instinctively recognize these distinctions.

• Identify and track KPIs for each platform and utilize them to refine your strategy over time.

• Investigate up-and-coming channels (like Reddit, Threads, and more) where our target audiences are active and where we have yet to establish a presence.

• Assist in creating, editing, and publishing high-quality content across all channels — including short-form videos, static posts, stories, reels, and long-form YouTube content.

• Adapt and reinvent content designed for paid social and TV, transforming it for organic use without it appearing as a mere adaptation.

• Edit with advanced proficiency in CapCut and other mobile-first social editing tools.

• Produce original organic content that adheres to platform best practices and feels tailor-made for the feed, rather than repurposed from other sources.

• Be at ease on camera when the occasion arises — you don’t require a production team to create engaging content.

• Assist in identifying, sourcing, contracting, and brief scripting UGC and influencers for collaboration.

• You are skilled in copywriting, capable of producing both long-form and short-form content.

• Act as the voice of Ethos (and our second brand) across various channels — from evergreen content to company milestones, product launches, and cultural moments that resonate with us.

• Become an authority in the category, engaging with followers, responding to comments, and fostering a community that feels authentic.

• Work closely with the Creative Strategy, Paid Social, and Influencer teams to ensure synergy between organic and paid efforts.

• Create AI-driven workflows that minimize time spent on repetitive tasks while enhancing both output volume and quality.

• Stay informed about the evolution of social platforms and AI tools and incorporate that knowledge into our presence.

⛳️ Requirements

• At least 3 years of experience managing social media for a brand, preferably in a consumer tech, fintech, or DTC environment where audiences are discerning and creative standards are high.

• You approach your work like a journalist with a beat — proactively tracking trends, cultural moments, and platform changes, always ready with insights on what actions to take.

• Possess expert-level CapCut and mobile editing abilities — you can transform raw footage into captivating content without a full production team.

• Strong copywriting skills with a natural, platform-appropriate voice — you write authentically, as a person rather than a brand. You are comfortable with both long and short-form content.

• Extensive platform knowledge across TikTok, Instagram, LinkedIn, and YouTube — you understand what works and why on each platform and keep your knowledge up to date.

• Comfortable and confident on camera when necessary.

• AI-savvy: you are already integrating AI tools into your workflow and can provide examples of their practical application.

• Highly organized and self-directed — able to manage a content calendar across multiple brands and channels while maintaining creative excellence.

• Experience working with UGC and influencers, including negotiating contracts, creating briefs, writing scripts and talking points, and providing detailed feedback.

• Genuinely curious about advertising, culture, and the internet — this is a topic you ponder beyond work hours.

🏝️ Benefits

• Please be aware that the compensation details listed in US role postings reflect only the base salary and do not encompass applicable bonuses, equity, or benefits.