Social Media Strategist

📋 Description

• Oversee a detailed social media calendar that includes publishing information by channel, ensuring accessibility for the wider marketing team.

• Administer the social listening platform for CIEE Study Abroad’s main social media channels, including responding to and engaging with posts as appropriate, and escalating inquiries or comments when necessary.

• Monitor mentions of CIEE Study Abroad across social media using hashtags and tracking across various center locations.

• Develop and distribute relevant, engaging content that aligns with the CIEE Study Abroad brand and targets prospective college students.

• Ensure consistency with the brand’s tone and voice.

• Analyze engagement reports to assess which types of content and delivery channels yield the best performance, and share and implement these insights as needed.

• Assist in integrated marketing campaigns from a social media standpoint by suggesting and executing data-driven social media strategies based on metrics and best practices.

• Maintain a handbook of social media guidelines and best practices to support CIEE Centers.

• Track and evaluate key metrics to measure success and impact against student enrollment objectives.

• Enhance ambassador and influencer programs by fostering referral-based growth through social media initiatives.

• Investigate new content strategies and distribution channels, including testing opportunities as part of the content marketing team.

• Stay updated on best practices in content and social media marketing.

⛳️ Requirements

• Professional experience managing social media platforms, particularly Instagram and TikTok, for a consumer brand, ideally within the education sector.

• Bachelor’s degree in Communications, Marketing, New Media, Social Media, or a related field.

• Familiarity with social media management or monitoring tools such as Hootsuite, Sprout Social, Google Analytics, Later, or similar platforms.

• Proficient in Adobe Creative Suite (InDesign, Photoshop, etc.), Microsoft Office, and/or Canva.

• Strong sense of creativity and alignment with brand identity.

• Exceptional multitasking and critical thinking abilities.

• Excellent troubleshooting, problem-solving, and follow-through skills.

• Strong written and verbal communication skills.

• Proven writing and content experience that resonates with student audiences.

• Ability to meet deadlines with a sense of urgency.

• Basic skills in video creation, production, and/or editing are a plus.

🏝️ Benefits

• Paid time off

• Parental leave

• Gym Reimbursement Program

• Employee Assistance Program

• Short-term & Long-term Disability

• 6 floating Fridays (according to eligibility rules)

• Discounts on CIEE Study Abroad and TEFL Programs

• 403(b) Retirement Plan with employer contribution

• Insurance Coverage (life, travel, medical, dental, and vision)

• Flexible Spending Accounts/Health Savings Account (medical and dependent)

• Voluntary Benefits (identity theft protection, pet insurance, accident, and critical illness)