Social Media Strategist

📋 Description

• Oversee a detailed social media calendar that includes publishing information by channel, ensuring accessibility for the broader marketing team.

• Manage the social listening platform for CIEE Study Abroad’s key social media channels, engaging with posts and escalating inquiries as necessary.

• Monitor mentions of CIEE Study Abroad across various social media platforms by hashtag and across center locations.

• Develop and distribute relevant, captivating content that aligns with the CIEE Study Abroad brand, aimed at reaching prospective college students.

• Ensure consistency with brand tone and voice.

• Analyze engagement reports to assess which content types and delivery channels yield the best performance, sharing and implementing recommendations accordingly.

• Contribute to integrated marketing campaigns from a social media standpoint by proposing and executing strategies based on data, metrics, and best practices.

• Maintain a handbook of social media guidelines and best practices to assist CIEE Centers.

• Monitor and evaluate key metrics to assess success and impact in relation to student enrollment objectives.

• Expand ambassador and influencer programs by driving growth through referral-based social initiatives.

• Investigate new content strategies and distribution channels, including testing opportunities as part of the content marketing team.

• Stay informed on the latest best practices in content and social media marketing.

⛳️ Requirements

• Proven experience with social media platforms, particularly Instagram and TikTok, for a consumer brand, ideally within the education sector.

• Bachelor’s degree in Communications, Marketing, New Media, Social Media or a related field.

• Familiarity with social media management or monitoring tools such as Hootsuite, Sprout Social, Google Analytics, Later, or other similar platforms.

• Proficient in Adobe Creative Suite (InDesign, Photoshop, etc.), Microsoft Office, and/or Canva.

• Strong sense of creativity and alignment with brand values.

• Exceptional multitasking and critical thinking abilities.

• Excellent skills in troubleshooting, problem-solving, and follow-through.

• Strong written and verbal communication capabilities.

• Proven experience in writing/content creation that resonates with student audiences.

• Ability to meet deadlines with a strong sense of urgency.

• Basic skills in video creation, production, and/or editing are a plus.

• The ideal candidate will have:

• At least 2 years of relevant experience.

• A desire for personal and professional growth within our department and organization.

• A high degree of self-awareness and adaptability to business changes.

• Experience in Study Abroad or international travel.

• A commitment to embracing CIEE’s Core Values (Excellence, Integrity, Respect, Inclusion, and Problem Solving) and culture.

🏝️ Benefits

• Paid time off

• Parental leave

• Gym Reimbursement Program

• Employee Assistance Program

• Short-term & Long-term Disability

• 6 floating Fridays (subject to our eligibility rules)

• Discounts on CIEE Study Abroad and TEFL Programs

• 403(b) Retirement Plan with employer contribution

• Insurance Coverage (life, travel, medical, dental, and vision)

• Flexible Spending Accounts/Health Savings Account (medical and dependent)

• Voluntary Benefits (identity theft protection, pet insurance, accident, and critical illness)