Social Media Specialist

📋 Description

• Design and implement detailed social media strategies for Ookla and its associated brands: Speedtest, Downdetector, Ekahau, and RootMetrics.

• Oversee and enhance our presence on LinkedIn, Twitter, Facebook, Instagram, TikTok, and other pertinent platforms.

• Produce captivating and thoroughly researched content that appeals to both our technical and consumer audiences.

• Collaborate with industry analysts and thought leaders to create engaging thought leadership materials.

• Stay updated on social media trends and apply innovative methods to connect with our audience.

• Manage social media relationships with strategic partners while navigating complex industry environments.

• Evaluate social media metrics and offer actionable insights to improve performance.

• Develop and oversee content calendars for all platforms.

• Implement and analyze paid social media campaigns that yield measurable business outcomes.

• Create engaging multimedia content, including short-form videos for platforms such as TikTok and Instagram Reels.

• Assist with additional initiatives as needed, driven by the Product Marketing team.

⛳️ Requirements

• 2-3+ years of experience in marketing, communications, or a related field.

• Bachelor’s Degree in Mass Communications or equivalent professional experience.

• Proven experience managing social media channels, demonstrating success in increasing engagement and audience size.

• Strong skills in content creation across various formats (text, image, video).

• Proficiency in video editing software (Final Cut, Adobe Premier, Capcut, Camtasia).

• Exceptional writing and editing abilities with a keen eye for detail.

• Experience in managing social media content across different platforms.

• Strong project management skills with the capability to handle multiple priorities and deadlines in a dynamic environment.

• A team player with excellent interpersonal skills and the ability to collaborate effectively across departments.

• Creative thinker capable of generating innovative marketing concepts and strategies.

• Experience in B2B marketing is a plus but not required.

• Experience in influencer or affiliate marketing is a plus but not required.

• Background in the Internet or telecommunications industry is a plus but not required.

• Proficiency in Salesforce and Hubspot is a plus but not required.

• Familiarity with marketing automation tools and CRM systems is a plus but not required.

• Understanding of AI technologies, especially GPT models and their applications in content creation and social media, is a plus but not required.

• Willingness to travel for occasional trade shows and team offsite events.

• Successful completion of a background check.

🏝️ Benefits

• Comprehensive medical, dental, and vision insurance coverage.

• Life and disability benefits.

• Flexible Spending Accounts (FSAs).

• 401(k) plan with company matching.

• Employee Stock Purchase Plan.

• Flexible Time Off.

• Volunteer Time Off.

• Paid holidays.

• Support for family building and caregiving.

• Generous Family Care and Parental leave.

• Fitness reimbursement.

• Access to wellness programs.