Social Media Specialist

📋 Description

• Develop editorial calendars, create copy, and provide posting guidance aligned with business goals and performance metrics;

• Track key performance indicators (KPIs) and results across various channels and formats, transforming data into actionable strategies;

• Generate executive reports and presentations that convey clear narratives for internal teams and clients;

• Spot opportunities, trends, benchmarks, and areas for content enhancement;

• Offer actionable insights to creative (art/video), media, and account teams;

• Manage schedules, curate brand-consistent content, and facilitate relevant interactions;

• Compose captions, scripts, threads, long-form articles, headlines, and hooks for platforms including Facebook, Instagram, LinkedIn, YouTube, and TikTok.

⛳️ Requirements

• Demonstrated experience as a Social Media specialist;

• Strong understanding of metrics, KPIs, and monitoring tools;

• Capability to structure presentations and reports that integrate data and narrative effectively;

• Familiarity with content formats, audience engagement, and platform best practices;

• Exceptional writing skills, adaptability in tone, and ability to communicate concisely;

• Self-sufficient in managing your own schedule and prioritizing tasks.

🏝️ Benefits

• A collaborative environment that promotes knowledge sharing and networking with other partners and clients;

• Potential access—depending on hire or partner interest—to content, workshops, and industry events organized or recommended by Macfor;

• Suggestions for literature and established methodologies to enhance service delivery;

• Freedom to propose solutions, engage in strategic discussions, and share ideas across management, technology, growth, and marketing;

• Complete autonomy in selecting methods and strategies to fulfill contracted outputs;

• An opportunity to initiate new projects and advance professionally.