Social Media Specialist

This is a fully remote position, open to applicants in Latin America.

📋 Description

• Strategize, develop, and schedule social media content specifically designed for audiences in plastic surgery, medical spa, and specialty practices.

• Produce a variety of content types, including static posts, Reels, Stories, carousels, and short-form videos.

• Craft clear, on-brand captions that strike a balance between education, trust-building, engagement, and subtle conversion.

• Keep abreast of platform trends and modify content formats, particularly for short-form video.

• Maintain well-organized content calendars for accounts spanning multiple locations and providers.

• Collaborate with designers, content writers, and account managers to execute campaigns effectively.

• Uphold brand guidelines across all social media platforms.

• Adhere to healthcare compliance standards and avoid making prohibited before-and-after claims.

• Engage with audience comments and messages in a professional manner as required.

• Monitor and assess social media performance and engagement metrics.

• Report on key metrics and pinpoint opportunities for enhancement.

• Evaluate business impact beyond mere follower counts and likes.

• Utilize performance insights to refine content strategy and execution.

• Ensure timely delivery of high-quality social media content.

• Develop engaging content that aligns with each client's brand and target audience.

• Foster meaningful audience engagement and support business goals.

• Adapt to evolving social media trends and best practices for platforms.

⛳️ Requirements

• Proficiency in English at an advanced level (C1) is required.

• 1–3+ years of practical social media experience within an agency or in-house setting.

• Strong writing abilities combined with a keen eye for clean, professional visual content.

• Experience in creating and managing content across platforms such as Instagram, Facebook, TikTok, LinkedIn, and YouTube.

• Understanding of basic social media analytics, distinguishing meaningful engagement from vanity metrics.

• Exceptional organizational skills and attention to detail.

• Capability to work effectively in a fast-paced environment while managing multiple clients.

• Dependable, proactive, and adept at handling multiple priorities.

• Prior experience in healthcare, medical aesthetics, plastic surgery, or medical marketing is preferred.

• Experience in creating short-form video content is a plus.

• Familiarity with scheduling tools such as Meta Business Suite, Later, Hootsuite, or similar platforms is preferred.

• Basic skills in video editing using tools like CapCut, Premiere, or similar are advantageous.

• Knowledge of Canva and capability to assist with light design work is preferred.

• Interest in leveraging AI tools to enhance content production speed and efficiency is preferred.

• CV must be submitted in English.

🏝️ Benefits

• Fully remote work opportunity.

• Competitive salary ranging from $1,500 to $2,500 USD per month.

• Opportunity to work across various social media platforms and content formats.

• Gain specialized experience in medical and aesthetic marketing.

• Collaborate with designers, writers, and account management professionals.

• Chance to blend creativity with measurable marketing performance.