Social Media Specialist

This is a fully remote position, open to applicants in Latin America.

📋 Description

• Develop, design, and schedule social media content tailored for audiences in plastic surgery, medical spa, and specialty practices.

• Produce a variety of content types including static posts, Reels, Stories, carousels, and short-form videos.

• Craft on-brand captions that effectively balance education, trust-building, engagement, and subtle conversion.

• Stay updated with platform trends and adapt short-form video formats accordingly.

• Keep organized content calendars for accounts with multiple locations and providers.

• Collaborate with designers, content writers, and account managers for successful campaign execution.

• Ensure adherence to brand guidelines across all social media platforms.

• Comply with healthcare regulations and medical advertising standards.

• Professionally engage with audience comments and messages as necessary.

• Monitor social media performance and user engagement.

• Report on key metrics and identify areas for improvement.

• Assess business impact beyond just follower counts and likes.

• Utilize performance insights to enhance content strategy and execution.

• Deliver high-quality content punctually while supporting client business goals across various accounts.

⛳️ Requirements

• 1–3+ years of practical social media experience, either in an agency or an in-house setting.

• Strong writing abilities paired with an eye for clean, professional visual content.

• Experience in creating and managing content on platforms such as Instagram, Facebook, TikTok, LinkedIn, and YouTube.

• Basic understanding of social media analytics, distinguishing meaningful engagement from vanity metrics.

• Excellent organizational skills and keen attention to detail.

• Capacity to work effectively in a fast-paced environment while supporting multiple clients.

• Dependable, proactive, and comfortable juggling multiple priorities.

• Advanced English proficiency (C1) is required, along with strong written and verbal communication skills.

• Preferred: experience in healthcare, medical aesthetics, plastic surgery, or medical marketing.

• Preferred: background in creating short-form video content for Reels, TikTok, or similar platforms.

• Preferred: familiarity with tools like Meta Business Suite, Later, Hootsuite, or similar scheduling applications.

• Preferred: basic video editing skills using software such as CapCut, Premiere, or comparable tools.

• Preferred: knowledge of Canva and the ability to assist with light design tasks.

• Preferred: interest in leveraging AI tools to enhance content production speed and efficiency.

🏝️ Benefits

• Fully remote work opportunity.

• Competitive salary ranging from $1,500 – $2,500 USD/month.

• Experience working across diverse social media platforms and various content formats.

• Specialized knowledge gained within the medical and aesthetic marketing sector.

• Collaboration with designers, writers, and account management experts.

• Chance to blend creativity with measurable marketing outcomes.