Social Media Specialist

This is a fully remote position, open to applicants in Latin America.

📋 Description

• Develop, generate, and schedule social media content specifically crafted for audiences in plastic surgery, medical spa, and specialty practices.

• Produce static posts, Reels, Stories, carousels, and short-form video materials.

• Compose clear, brand-aligned captions that strike a balance between education, trust-building, engagement, and subtle conversion.

• Keep up to date with platform trends and modify content formats, particularly for short-form video.

• Organize content calendars for accounts with multiple locations and providers.

• Partner with designers, content writers, and account managers to ensure consistent campaign execution.

• Uphold brand standards across all social media platforms.

• Adhere to healthcare compliance regulations and avoid making prohibited before-and-after claims.

• Professionally engage with audience comments and messages as necessary.

• Monitor social media performance and audience engagement.

• Report essential metrics and pinpoint areas for improvement.

• Assess business impact beyond follower counts and likes.

• Leverage performance insights to enhance content strategy and execution.

• Consistently produce high-quality social media content punctually.

• Create engaging content that aligns with each client's brand and target audience.

• Enhance meaningful audience interaction and support business goals.

• Adapt to evolving social media trends and best practices across platforms.

⛳️ Requirements

• Proficient in English (C1 level) is a must.

• 1–3+ years of practical experience in social media management.

• Exceptional writing abilities and a keen eye for polished, professional visual content.

• Experience in creating and managing content on Instagram, Facebook, TikTok, LinkedIn, and YouTube.

• Familiarity with basic social media analytics, distinguishing meaningful engagement from vanity metrics.

• Strong organizational capabilities and meticulous attention to detail.

• Capacity to work effectively in a dynamic, multi-client setting.

• Dependable, proactive, and adept at juggling multiple priorities.

• Preferred experience in healthcare, medical aesthetics, plastic surgery, or medical marketing.

• Experience in producing short-form video content is advantageous.

• Familiarity with Meta Business Suite, Later, Hootsuite, or similar scheduling applications is a plus.

• Basic video editing skills using tools like CapCut, Premiere, or similar software are preferred.

• Knowledge of Canva and basic design tasks is a plus.

• Interest in utilizing AI tools for content creation is preferred.

• CV should be submitted in English.

🏝️ Benefits

• Fully remote work opportunity.

• Competitive salary ranging from $1,500 to $2,500 USD/month.

• Work across diverse social media platforms and content formats.

• Acquire specialized experience in medical and aesthetic marketing.

• Collaborate with a team of designers, writers, and account management professionals.

• Opportunity to merge creativity with measurable marketing outcomes.