Social Media Specialist

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee Andela's organic social media presence on LinkedIn, YouTube, and other pertinent B2B platforms, ensuring a uniform brand voice and top-notch content.

• Create and sustain a social media content calendar that aligns with marketing initiatives, product launches, thought leadership projects, and key company events.

• Generate, curate, and distribute engaging content that appeals to B2B audiences, including technology buyers, enterprise leaders, and talent decision-makers.

• Interact with followers, reply to comments, and actively foster a community around Andela's brand and mission.

• Work in collaboration with content, branding, and PR teams to enhance key company stories and campaigns across social media channels.

• Identify and promote employee advocacy initiatives that broaden Andela’s organic reach and elevate executive thought leadership.

• Strategize, create, manage, and optimize paid social campaigns aimed at enhancing brand visibility, generating leads, and contributing to the sales pipeline.

• Take ownership of targeting strategies, creative briefs, budget management, and performance optimization for paid social campaigns.

• Ensure alignment of paid social efforts with larger integrated campaigns and account-based marketing strategies.

• Conduct A/B testing on creative, copy, audiences, and placements; utilize insights to continually enhance campaign performance.

• Manage campaign budgets to ensure expenditures are optimized for measurable, pipeline-generating results.

• Monitor and report on key social media performance indicators (KPIs).

• Leverage data to derive insights and offer recommendations that enhance both content strategy and paid performance over time.

• Keep an eye on the competitive landscape and social trends relevant to the B2B technology and talent sectors, proactively sharing ideas with the team.

• Collaborate closely with content, design, and growth teams to ensure social assets are consistent with brand identity and aligned with campaign objectives.

• Partner with the external relations team to amplify PR activities, executive thought leadership, and company accolades.

• Offer social media guidance and best practice advice to internal stakeholders and executives developing their personal brands on LinkedIn.

⛳️ Requirements

• 3–4 years of experience in social media marketing, with a distinct and verifiable focus on B2B audiences.

• Practical experience managing both organic and paid social media initiatives. Expertise in LinkedIn is crucial.

• Proven success in growing social media audiences and generating measurable engagement in a B2B setting.

• Experience collaborating with or working within demand generation or growth marketing teams is highly advantageous.

• Strong content creation abilities — you can craft persuasive copy and effectively brief creative for B2B audiences.

• Proficient with analytics platforms and capable of converting data into actionable insights.

• Familiarity with social media management tools such as Sprout Social.

• Exceptional written communication skills and keen attention to detail.

• Strong organizational capabilities with the aptitude to manage multiple projects and deadlines in a fast-paced environment.

🏝️ Benefits

• Competitive salary

• Flexible working hours