Social Media Marketing Lead

This is a fully remote position, open to applicants in New York.

📋 Description

• Manage the @getknowt TikTok and Instagram channels on a daily basis, posting engaging content targeted at a high school audience.

• Develop content from concept to publication: crafting hooks, writing scripts, filming, editing, and creating captions.

• Address the challenges faced by high school students, including AP exams, the SAT and ACT, study habits, and test-related stress, in a relatable manner.

• Transform Knowt's product into engaging content that students will find appealing and useful.

• Ensure each post feels authentic to the platform and resonates with high school and Gen-Z culture.

• Continuously experiment with hooks, formats, storytelling techniques, and calls to action to discover effective strategies.

• Link content creation to the high school calendar to reach students when they are most in need of Knowt's resources.

• Monitor and report on the performance of content, providing clear recommendations for scaling, enhancement, or discontinuation.

• Evaluate success based on metrics such as views, watch time, interactions (including saves, shares, and comments), and most importantly, website subscriptions.

⛳️ Requirements

• Possesses experience in creating and expanding short-form content, preferably targeting high school, edtech, or exam-prep sectors.

• Has a profound understanding of the daily challenges faced by high school students, including AP courses, the SAT and ACT, and the associated pressures.

• Demonstrates a strong grasp of what types of content resonate and go viral on TikTok and Instagram, and the reasons behind their success.

• Data-driven mindset, utilizing view and conversion metrics to guide decision-making rather than relying on intuition.

• Passionate about testing, learning, and identifying scalable growth opportunities through content creation.

• Comfortable appearing on camera and/or creating scripts for content creators.

• A seasoned test taker! Bonus points for personal experience with AP exams, the SAT, or the ACT.

🏝️ Benefits

• Competitive salary with growth opportunities.

• Flexible working hours to accommodate your schedule.

• Creative work environment with a focus on innovation.

• Opportunity to make a meaningful impact on students' academic journeys.