Social Media Manager, Product & Promotions

This is a fully remote position, open to applicants in United States.

📋 Description

• Act as the primary leader for the organic social team in product lifecycle projects — driving planning, execution, and reporting for product-focused moments such as feature launches and ongoing content programming aligned with product priorities.

• Facilitate cross-functional collaboration and manage the social execution of promotional campaigns and ongoing promotional initiatives.

• Link relevant sports and cultural narratives to product priorities, converting ideas and opportunities into engaging social media content.

• Create content for distribution across various channels, tailoring it for each platform.

• Establish and maintain the framework for how and when organic social initiatives activate around new features, product updates, and promotional releases, developing a repeatable GTM playbook for the team to depend on for continuous product lifecycle and promotional activities.

• Track performance across product and promotional content, consolidating insights into clear reports that guide future planning.

• Engage in strategy and campaign planning sessions, brainstorming meetings, reporting reviews, and other internal and cross-functional processes.

⛳️ Requirements

• Demonstrated experience in managing cross-functional campaigns and initiatives, preferably at the intersection of product marketing and social media.

• A strategic operational mindset — capable of building frameworks and leading processes, rather than simply executing isolated activations.

• Excellent project management abilities, with the capacity to oversee multiple workstreams throughout the week without losing attention to detail or momentum.

• Extensive knowledge of social media platforms and their organic best practices, particularly with X, Instagram, TikTok, and Threads.

• Profound understanding and engagement with internet culture and humor, as well as social-first content formats.

• Data-savvy — comfortable with extracting performance data, recognizing trends, and translating insights into actionable strategies.

• Strong communication and collaboration skills — this role operates at the crossroads of product marketing, editorial, and creative, requiring effective cross-functional partnerships.

• Familiarity with the PrizePicks brand and product, as well as the daily fantasy sports industry, is an advantage.

🏝️ Benefits

• Company-subsidized medical, dental, & vision plans

• 401(k) plan with company match

• Annual bonus

• Flexible PTO to promote a healthy work/life balance (2 weeks STRONGLY encouraged!)

• Generous paid leave programs, including 16-week paid parental leave and disability benefits

• Workplace flexibility and modern work schedules centered on completing tasks rather than hours worked

• Company-wide in-person events and team outings

• Lifestyle enhancement program

• Company equipment provided (Windows & Mac options)

• Annual performance reviews with opportunities for growth and career development