Social Media Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Take charge of the company's social media strategy and implementation across all key platforms.

• Create and execute a detailed social media roadmap that aligns with business and marketing goals.

• Spot opportunities to enhance brand awareness, engagement, customer acquisition, and advocacy.

• Act as the internal authority on social media trends and best practices.

• Oversee the content calendar for major social platforms.

• Produce captivating written, visual, and video content.

• Collaborate with internal teams on campaigns and product launches.

• Manage community engagement and brand discussions.

• Plan, initiate, manage, and refine paid social campaigns.

• Track performance and optimize targeting, budgets, and creative assets.

• Conduct creative A/B testing and incrementality assessments.

• Develop and implement influencer marketing campaigns.

• Identify, recruit, negotiate, and manage relationships with influencers.

• Measure key performance indicators such as engagement, reach, traffic, leads, customer acquisition, and return on ad spend (ROAS).

• Prepare reports and recommendations for leadership.

• Collaborate with external creative agencies, content teams, legal, and analytics departments.

• Ensure messaging is consistent with broader marketing strategies and complies with regulatory requirements.

⛳️ Requirements

• A bachelor's degree or equivalent professional experience.

• At least 5 years of experience in professional social media marketing.

• Proven experience with organic social media, paid social advertising, and influencer marketing.

• Excellent copywriting, analytical, organizational, and project management abilities.

🏝️ Benefits

• Health and dental insurance

• Parental leave

• 401(k) plan

• Incentive and bonus opportunities

• Tuition reimbursement