Social Media Manager

This is a fully remote position, open to applicants in Canada.

📋 Description

• Develop and implement a comprehensive social media strategy across multiple platforms (TikTok, Instagram, YouTube Shorts, etc.)

• Create monthly and quarterly content plans that align with product launches and marketing campaigns

• Manage daily posting, scheduling, audience engagement, and content optimization

• Convert performance analytics into actionable content adjustments

• Establish and maintain the brand voice across all social media channels

• Simplify complex oral health science into clear and relatable messages

• Develop internal messaging frameworks for creators and team members

• Ensure uniformity across advertisements, organic content, influencer collaborations, and product education

• Create and expand a structured program for content creators

• Craft briefs that motivate exceptional performance

• Build enduring relationships with creators rather than one-time transactions

• Review user-generated content (UGC) and enhance it for maximum hooks, clarity, and conversion

• Collaborate closely with paid media teams to identify successful creatives

• Build and oversee the social media team (in-house and/or freelance)

• Develop standard operating procedures (SOPs) for content creation, editing, publishing, and reporting

• Implement workflow systems to increase content production

• Mentor junior team members and creators on brand voice and messaging

• Monitor key performance indicators (KPIs): engagement, retention, saves, shares, click-through rate, and revenue attribution

• Identify successful content formats and focus on those that perform well

• Collaborate with paid media to transform organic successes into scalable advertisements

• Drive measurable increases in followers, community engagement, and revenue

⛳️ Requirements

• 3–5 years of experience in managing social media for direct-to-consumer (DTC), e-commerce, or consumer brands

• Demonstrated success in growing engagement on Instagram, TikTok, and short-form video platforms

• Experience working with UGC creators and influencers

• Strong knowledge of short-form content strategy (including hooks, storytelling, and retention techniques)

• Capability to plan and execute monthly content calendars and campaign launches

• Proficient in analyzing social media performance metrics (engagement rates, watch time, saves, shares, click-through rates)

• Skilled in identifying high-performing content formats and rapidly iterating on successful ideas

• Experience collaborating with paid media teams to convert organic content into advertisements

• Exceptional copywriting and storytelling abilities

• Aptitude for simplifying complex subjects into engaging and clear content

• Proven track record of maintaining a consistent brand voice across various platforms

• Ability to provide clear creative direction and constructive feedback on content

🏝️ Benefits

• Full-time employment

• Competitive salary in USD

• Flexibility to work from anywhere