Social Media Manager

📋 Description

• Design and implement social media strategies for law firm clients on platforms such as Facebook, LinkedIn, Instagram, and X, tailored to the unique audience and format of each platform.

• Create, curate, and oversee all published content, including written posts, images, and short-form videos, ensuring a consistent voice and a clear strategic purpose for every piece.

• Monitor social media channels, engage with comments and messages, and actively participate with audiences to foster brand loyalty and community for our clients.

• Evaluate performance metrics and convert data into actionable insights, adjusting content strategies based on audience engagement.

• Collaborate with our in-house creative and strategy teams to produce visuals and content that make complex legal topics accessible and engaging.

• Stay informed about platform algorithm changes, content trends, and new formats to keep our clients at the forefront.

• Create and maintain content calendars that are in line with each client's overall marketing strategy.

• Prepare clear, client-facing performance reports that outline growth, engagement trends, and strategic recommendations.

• Oversee multiple client accounts simultaneously.

⛳️ Requirements

• 3 to 5 years of experience managing social media for brands or clients, with a strong preference for agency experience.

• Comprehensive understanding of Facebook, LinkedIn, Instagram, and X, including the varying performance of content across these platforms.

• Excellent writing skills, capable of adapting tone and voice to suit a brand and writing for social media rather than traditional marketing copy.

• Proven track record of organically growing and engaging an audience, with measurable results rather than mere activity.

• Proficiency with social analytics tools, able to translate performance data into clear strategic recommendations.

• Experience managing multiple client accounts in a fast-paced, deadline-oriented environment.

• Strong communication skills and reliability, with a proactive approach to flagging issues and keeping stakeholders updated.

• Capability to make legal content relatable, relevant, and engaging.

• Bonus skills (preferred but not required):

• Experience running paid social campaigns to support organic content strategies.

• Skills in short-form video production or editing, including Reels and TikTok-style content.

• Background in legal, professional services, or other regulated industries.

• Familiarity with social media scheduling and management tools like Sprout Social, Later, or Hootsuite.

🏝️ Benefits

• Medical, dental, and vision insurance.

• Company-sponsored 401(k) with matching contributions.

• Flexible work schedule, allowing you to work when and where you are most productive as long as deliverables are met.

• Up to $500 reimbursement for pet adoption fees or vaccinations.

• Technology stipend for equipment setup.

• Opportunities for professional development.