Social Media Manager

This is a fully remote position, open to applicants anywhere in the world.

📋 Description

• Take ownership of and contribute to Later's social media content calendar across key platforms, including Instagram, TikTok, LinkedIn, and YouTube, ensuring a consistent publishing schedule and thematic coherence with broader marketing initiatives.

• Collaborate with your fellow social media manager to establish quarterly and monthly content themes that align with Later Media’s narrative.

• Spot trending formats, sounds, and cultural conversations early, translating those insights into content ideas that resonate with each platform while staying authentic to Later's voice.

• Work in tandem with the Content, Creative, and Growth Marketing teams to synchronize social activities with campaign launches, blog priorities, and product announcements.

• Generate, produce, and participate in short-form video content for platforms such as TikTok, Instagram Reels, and YouTube Shorts, confidently representing the Later brand on camera.

• Craft engaging copy for social posts, captions, and video scripts that embody Later's brand voice: confident, informed, and genuinely approachable.

• Monitor and actively engage with Later's social communities across various platforms, responding to comments, messages, and mentions in a manner that fosters authentic connections with our audience.

• Track, analyze, and report on social performance metrics across platforms, converting data into actionable insights that consistently enhance content quality and audience growth.

⛳️ Requirements

• 3-5+ years of practical social media management experience, preferably in-house at a brand or within a content-focused agency environment.

• Proven comfort and confidence on camera, supported by a portfolio of short-form video content you have personally appeared in or produced.

• Extensive, up-to-date knowledge of platforms including Instagram, TikTok, and LinkedIn, along with an understanding of algorithm behavior, content formats, and audience dynamics unique to each platform.

• Excellent copywriting skills, with the ability to adjust tone and format for various platforms and content types while preserving a consistent brand voice.

• Experience in managing social content calendars and publishing workflows, demonstrating strong organizational skills and a history of meeting deadlines in a fast-paced environment.

• Familiarity with social analytics tools and a tendency to let performance data inform creative choices.

• A collaborative approach to working, with experience partnering across creative, content, and marketing teams.

• A genuine passion for the creator economy, social media trends, and the evolving landscape of influencer marketing.

• Experience utilizing social media management platforms for scheduling, analytics, and community management.

• Bonus: hands-on experience with Later's platform, or awareness of link in bio tools, creator marketplaces, or influencer marketing software.

🏝️ Benefits

• Health insurance

• 401(k) matching

• Flexible work hours

• Paid time off

• Remote work options