Social Media Manager

This is a fully remote position, open to applicants in California.

📋 Description

• Define and refine channel strategies and content pillars to align with broader marketing objectives.

• Create and oversee a content calendar that includes ongoing content, campaigns, product launches, and timely real-time moments.

• Maintain a consistent brand voice while ensuring adherence to brand and health claims standards.

• Seamlessly incorporate clinical credibility (e.g., Medical Advisory Board, formulations) into content in an authentic manner.

• Develop and distribute platform-specific content that is optimized for short-form video, engaging hooks, and current trends.

• Collaborate with Creative teams and content creators on production while also filming and editing quick short-form videos when timely execution is essential.

• Provide real-time coverage of brand events and activations through stories, short-form videos, live posts, and recap content.

• Swiftly identify and utilize relevant trends, sounds, and formats to create content that feels native to the platform.

• Expand the brand's owned audience across various platforms through consistent, high-quality content and active engagement.

• Manage front-line engagement and establish guidelines for the brand's presence in comments, direct messages, and conversations.

• Monitor public sentiment and serve as an early warning system for potential threats to brand reputation.

• Identify and cultivate User-Generated Content (UGC) and brand advocates, integrating the best content into overall strategy.

• Track organic social media performance metrics, including follower growth, reach, engagement, saves, and shares, and communicate findings clearly to the VP of Brand.

• Analyze performance data and platform insights to guide content strategy and decision-making.

• Stay informed about platform trends, emerging formats, and cultural moments that resonate with the brand.

• Collaborate with Analytics to derive insights and share social media learnings across the team.

• Report to the VP of Brand while partnering with Creative, Influencer, and content creators to produce on-brand, platform-specific content.

• Work together with Paid Media, Influencer, and Ecommerce teams on integrated campaigns and product launches.

⛳️ Requirements

• 3-5+ years of experience in social media management for a consumer brand, preferably in wellness, lifestyle, beauty, or CPG sectors.

• Proficient use of TikTok, Instagram, and YouTube, with a strong understanding of short-form video content.

• Demonstrated experience in both strategic planning and hands-on execution; this role involves more than just strategy.

• Practical shooting and editing abilities, with comfort in capturing and editing short-form video using a smartphone.

• Proven history of growing an owned social media audience and fostering real engagement rather than merely increasing follower counts.

• Ability to utilize data to inform creative and strategic choices.

• Experience in providing real-time coverage for events and activations.

• Strong communication and organizational skills for effective coordination across multiple teams.

• Remote-first mindset with the capability to work effectively within a distributed team; preference for candidates located within driving distance of Los Angeles, CA.

• **Nice to Have**: Familiarity with compliance issues related to health and wellness content is an advantage.

🏝️ Benefits

• Flexible time off plus 9 annual company holidays.

• Enjoy a paid vacation day on your birthday - take the time to celebrate your awesomeness!

• 100% company-paid base plan Medical, Dental, and Vision Insurance for employees.

• 100% company-funded Life Insurance and Short-Term Disability Coverage.

• 3% employer contributions to 401(k) plans, regardless of employee participation (that's free money!).

• Matching charitable contributions up to $2,500 per year.

• $1,200 annual Work from Home (WFH) stipend.

• Employee Recognition and Rewards Program.

• Pet insurance available.

• Access to Employee Product Samples and Discounts.

• Professional Development Fund to support your growth.

• Complimentary Calm App Subscription.

• Pet Insurance options available.