Social Media Manager

This is a fully remote position, open to applicants in New York, +1 more state.

📋 Description

• Develop a detailed social media strategy for Gimme Swag across platforms including Instagram, TikTok, YouTube, Twitter/X, Tumblr, Discord, Facebook, and Pinterest.

• Create and uphold a continuous content calendar with a target of 2–3 posts per week for each platform.

• Set baseline KPIs and establish reporting structures to monitor growth and engagement.

• Oversee the Pinterest strategy for New Dawn.

• Conduct proactive research on social media to spot emerging trends, viral moments, and competitor activities.

• Deliver actionable strategic insights beyond basic summaries; analyze why specific content performs well and how these trends can be leveraged for our brands.

• Curate and edit raw assets provided by the team or interns into formats specific to each platform (Reels, TikToks, Shorts).

• Skillfully utilize editing tools such as CapCut, Adobe Premiere/Rush, or AI-assisted editing tools.

• Ensure all content adheres to brand voice: playful, youthful, and authentic for Gimme Swag; sophisticated and compliant for New Dawn.

• Manage the Pinterest execution for New Dawn.

• Oversee daily posting schedules across all priority platforms.

• Engage with the community, respond to comments/DMs, and build relationships within the gaming/collector niche.

• Monitor analytics weekly to identify trending topics and adjust strategies accordingly.

• Guide and provide feedback to two high school-aged interns (one in TX, one in NY) regarding content ideas and raw asset capture.

• Maintain flexible, informal communication channels to ensure a smooth workflow.

⛳️ Requirements

• Minimum of 3 years in social media management, ideally with brands in the creator economy, gaming, or lifestyle sectors.

• Profound understanding of algorithms and best practices for Instagram, TikTok, YouTube, and Discord.

• Proficiency in video/photo editing tools (CapCut, Adobe Suite, Canva, or similar).

• Comfort in using AI tools for content ideation or improving workflow efficiency.

• Ability to extract and interpret social media analytics data.

• Strong research capabilities with the ability to synthesize social listening data into strategic recommendations.

• Self-motivated individual who can work independently with weekly check-ins.

• Strong written English skills (native or near-native fluency required).

• Versatile tone: Able to transition between Gen-Z/Gamer vernacular and a professional/lifestyle tone.

🏝️ Benefits

• Remote Job

• Flexible work arrangements